Choose Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Choose Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Choose Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Choose Health
App Name : Choose Health
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Choose Health Services LLC
Publisher : Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,APUS Browser: private browser, HD video downloader,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Blue Light Filter - Night Mode, Night Shift,Korean Food Recipes - 10k Recipes,Video Collage: Mix VideoPhoto,7 Minute Workout,Instagram
Total creative ads during the time period : 16
Duration : 314
Popularity : 829
Check ASO Keywords of Choose Health
2. Choose Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Choose Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Choose Health in the recent period. As of 2020-05-07, among the Choose Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-05-07, Choose Health's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-05-07, Choose Health‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Choose Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Choose Health. We can see some advertising trends.
Top 1 Ad Creative of Choose Health
Ad Details ：
Headline ：Take control of your health
Text ：Been awhile since you've been to the doctor? Tired of dealing with our sick-care system?...
Top 2 Ad Creative of Choose Health
Ad Details ：
Headline ：Discover How Your Lifestyle Is Impacting Your Health
Text ：Test the key markers of long-term health from the comfort of your home without a doctor's visit or lab appointment.
Top 3 Ad Creative of Choose Health
Ad Details ：
Headline ：Get a better snapshot of your health today
Text ：Been awhile since you've been to the doctor? Tired of dealing with our sick-care system?...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 2 | 4 |
| Popularity | 68 | 53 | 51 |
| Dimensions | 750 x 750 | 320 x 400 | 750 x 750 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 5 | 1 | 4 |
| Countries | Australia,United States,Canada,United Kingdom | United States | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Choose Health in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Choose Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Choose Health, you can click the app name below to view related reports, or you can find more info in ASOTools.