CIBC Mobile Banking® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CIBC Mobile Banking®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CIBC Mobile Banking®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CIBC Mobile Banking®
App Name : CIBC Mobile Banking®
Logo：
OS : Android
Network : Instagram,Facebook,Twitter
Developer : CIBC
Publisher : Instagram,Facebook,WhatSmiley - Smileys, Stickers & WAStickerApps,Treehouse Table,CityMaps2Go Offline Maps for Travel and Outdoors,USA Weather forecast
Total creative ads during the time period : 1,614
Duration : 2,455
Popularity : 180,126
Check ASO Keywords of CIBC Mobile Banking®
2. CIBC Mobile Banking®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CIBC Mobile Banking® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CIBC Mobile Banking® in the recent period. As of 2021-03-15, among the CIBC Mobile Banking®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, CIBC Mobile Banking®'s the proportion of networks impressions are placed like this:
Instagram's proportion is 50.01%,
Facebook's proportion is 41.99%,
Messenger's proportion is 8.0%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, CIBC Mobile Banking®‘s network with the most ads is Instagram and its proportion is 44.64%.
3. Top 3 Ad Creative Analysis of CIBC Mobile Banking®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CIBC Mobile Banking®. We can see some advertising trends.
Top 1 Ad Creative of CIBC Mobile Banking®
Ad Details ：
Headline ：Talk to a CIBC Advisor today.
Text ：CIBC SmartBanking™ for Business lets you easily see your full financial picture, so you can focus on the bigger picture. Talk to a CIBC Advisor today.
Top 2 Ad Creative of CIBC Mobile Banking®
Ad Details ：
Headline ：Bank Without Limits
Text ：Enjoy unlimited everyday banking with your capped monthly fees waived for up to 12 months. Conditions apply.
Top 3 Ad Creative of CIBC Mobile Banking®
Ad Details ：
Headline ：Bank The Way You Stream
Text ：Open an account and pay no capped monthly fee on everyday banking for up to 12 months. Conditions apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 192 | 188 | 188 |
| Popularity | 980 | 977 | 977 |
| Dimensions | 720 x 720 | 720 x 720 | 720 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CIBC Mobile Banking® in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free CIBC Mobile Banking®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CIBC Mobile Banking®, you can click the app name below to view related reports, or you can find more info in ASOTools.