Dianping Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dianping’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dianping.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dianping

App Name : Dianping

Logo

Dianping-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,微博

Developer : 上海汉涛信息技术有限公司

Publisher : 糗事百科,Perfect Piano,中文书城,最美锁屏,Walk Band - Multitracks Music,宝宝巴士,铃声多多,极速清理大师

Total creative ads during the time period : 5,614

Duration : 1,915

Popularity : 119,619

2. Dianping’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dianping in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dianping in the recent period. As of 2020-09-07, among the Dianping‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Dianping’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 24.69%,

Facebook’s proportion is 19.25%,

Instagram’s proportion is 19.25%,

Messenger’s proportion is 19.25%,

’s proportion is .

In the date of 2020-09-07, Dianping‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Dianping

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dianping. We can see some advertising trends.

Top 1 Ad Creative of Dianping

Ad Details :

Headline :武汉市人,天天在这里领红包

Text :

Top 2 Ad Creative of Dianping

Ad Details :

Headline :哇塞,安装领红包!在这里每天都有红包领

Text :

Top 3 Ad Creative of Dianping

Ad Details :

Headline :Daftar Sekarang Klik >>

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 162 297 109
Popularity 984 925 814
Dimensions 648 x 360 648 x 360 1280 x 720
Creative Type Image Image Image
Network WIFI万能钥匙 WIFI万能钥匙 Facebook
Related Ads 1 3 1
Countries Indonesia
Language NA NA Indonesian

Through the above analysis, we can see that the most effective channel for Dianping in recent advertising is WIFI万能钥匙, and the main creative type is Image.

In conclusion: The above is a free Dianping’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dianping, you can click the app name below to view related reports.