Dianping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dianping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dianping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dianping
App Name : Dianping
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : 大众点评网
Publisher : 糗事百科,极速清理大师,Perfect Piano,中文书城,Walk Band - Multitracks Music,最美锁屏
Total creative ads during the time period : 7,928
Duration : 2,101
Popularity : 267,135
Check ASO Keywords of Dianping
2. Dianping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dianping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dianping in the recent period. As of 2021-03-11, among the Dianping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Dianping's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 99.62%,
头条穿山甲's proportion is 0.38%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Dianping‘s network with the most ads is 西瓜视频 and its proportion is 90.0%.
3. Top 3 Ad Creative Analysis of Dianping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dianping. We can see some advertising trends.
Top 1 Ad Creative of Dianping
Ad Details ：
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Top 2 Ad Creative of Dianping
Ad Details ：
Headline ：武汉市人，天天在这里领红包
Text ：
Top 3 Ad Creative of Dianping
Ad Details ：
Headline ：Mau Jackpot ? klik >>
Text ：Main slot game mudah JACKPOT , Cuma di sini !
Bisa deposit pulsa !
Daftar sekarang :D
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 201 | 13 | 164 |
| Popularity | 996 | 984 | 982 |
| Dimensions | 1600 x 1024 | 648 x 360 | 1600 x 1024 |
| Creative Type | Image | Image | Image |
| Network | Messenger | WIFI万能钥匙 | |
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | |
| Language | Indonesian | NA | Indonesian |
Through the above analysis, we can see that the most effective channel for Dianping in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Dianping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dianping, you can click the app name below to view related reports, or you can find more info in ASOTools.