Urban Company (formerly Urbanclap) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Urban Company (formerly Urbanclap)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban Company (formerly Urbanclap).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Urban Company (formerly Urbanclap)
App Name : Urban Company (formerly Urbanclap)
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Urban Company
Publisher : Instagram,Tandem Language Exchange: Speak & learn languages,Facebook,Treehouse Table,UC Mini-Download Video Status & Movies,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 8,117
Duration : 2,156
Popularity : 453,724
Check ASO Keywords of Urban Company (formerly Urbanclap)
2. Urban Company (formerly Urbanclap)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban Company (formerly Urbanclap) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban Company (formerly Urbanclap) in the recent period. As of 2021-03-15, among the Urban Company (formerly Urbanclap)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 48.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.97%, Carousel category's proportion is 13.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Urban Company (formerly Urbanclap)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 30.95%,
Instagram's proportion is 28.41%,
Messenger's proportion is 27.23%,
Audience Network's proportion is 13.41%,
's proportion is .
In the date of 2021-03-15, Urban Company (formerly Urbanclap)‘s network with the most ads is Facebook and its proportion is 29.11%.
3. Top 3 Ad Creative Analysis of Urban Company (formerly Urbanclap)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban Company (formerly Urbanclap). We can see some advertising trends.
Top 1 Ad Creative of Urban Company (formerly Urbanclap)
Ad Details ：
Headline ：Get Maids @ 30 AED/hr. Book Now!
Text ：Bonykar tried our maid services this weekend. Here is what she had to say.
Top 2 Ad Creative of Urban Company (formerly Urbanclap)
Ad Details ：
Headline ：Hire Maids @ 30 AED/hr + 30% cashback
Text ：Use code DUB30 & get 30% Cashback on Maid services. Last few days left.
Top 3 Ad Creative of Urban Company (formerly Urbanclap)
Ad Details ：
Headline ：Get Maids @ 30 AED/hr for 2 hours.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 649 | 656 | 601 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United Arab Emirates | United Arab Emirates | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Urban Company (formerly Urbanclap) in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Urban Company (formerly Urbanclap)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Urban Company (formerly Urbanclap), you can click the app name below to view related reports, or you can find more info in ASOTools.