Detsky Mir Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Detsky Mir's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Detsky Mir.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Detsky Mir
App Name : Detsky Mir
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : ПАО Детский Мир
Publisher : Instagram,Facebook,4 Pics 1 Song,图画书的女孩：手指绘画着色页时尚，猫，小马更多！,Coin Dozer: Pirates
Total creative ads during the time period : 1,676
Duration : 585
Popularity : 173,414
Check ASO Keywords of Detsky Mir
2. Detsky Mir’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Detsky Mir in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Detsky Mir in the recent period. As of 2021-03-15, among the Detsky Mir‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Detsky Mir's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Detsky Mir‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Detsky Mir
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Detsky Mir. We can see some advertising trends.
Top 1 Ad Creative of Detsky Mir
Ad Details ：
Headline ：Конструктор Mega Bloks
Text ：Музыкальный конструктор "Джунгли Зовут" создан для малышей от 1 года. С его помощью, малыш выучит цвета, звучание нот и музыкальных инструментов, названия и звуки животных. В комплекте 60 блоков для развития моторики
Top 2 Ad Creative of Detsky Mir
Ad Details ：
Headline ：Конструктор Mega Bloks
Text ：Музыкальный конструктор "Джунгли Зовут" создан для малышей от 1 года. С его помощью, малыш выучит цвета, звучание нот и музыкальных инструментов, названия и звуки животных. В комплекте 60 блоков для развития моторики
Top 3 Ad Creative of Detsky Mir
Ad Details ：
Headline ：Конструктор Mega Bloks
Text ：Интернет-магазин «Детский Мир» предлагает купить товары и игрушки для детей по выгодной цене. В нашем каталоге Вы можете выбрать и заказать детские товары и игрушк...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 174 | 215 |
| Popularity | 999 | 988 | 936 |
| Dimensions | 224 x 400 | 224 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,Russia | Russia,Canada | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Detsky Mir in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Detsky Mir's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Detsky Mir, you can click the app name below to view related reports, or you can find more info in ASOTools.