CityNews Ottawa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CityNews Ottawa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CityNews Ottawa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CityNews Ottawa
App Name : CityNews Ottawa
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Rogers Digital Media
Publisher : Facebook,Instagram
Total creative ads during the time period : 56
Duration : 33
Popularity : 4,621
Check ASO Keywords of CityNews Ottawa
2. CityNews Ottawa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CityNews Ottawa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CityNews Ottawa in the recent period. As of 2021-03-08, among the CityNews Ottawa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, CityNews Ottawa's the proportion of networks impressions are placed like this:
Instagram's proportion is 91.22%,
Facebook's proportion is 8.78%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-08, CityNews Ottawa‘s network with the most ads is Instagram and its proportion is 87.5%.
3. Top 3 Ad Creative Analysis of CityNews Ottawa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CityNews Ottawa. We can see some advertising trends.
Top 1 Ad Creative of CityNews Ottawa
Ad Details ：
Headline ：News as it happens.
Text ：Listen to CityNews 101.1 FM. #1 for local news in Ottawa and the Valley, now with clearer and better sound quality!
Top 2 Ad Creative of CityNews Ottawa
Ad Details ：
Headline ：COVID-19: What you need to know.
Text ：Listen to CityNews 101.1 FM for live news updates as they happen.
Top 3 Ad Creative of CityNews Ottawa
Ad Details ：
Headline ：Live updates when you need it most.
Text ：Listen to CityNews 101.1 FM for breaking news on decisions affecting your community.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 23 |
| Popularity | 172 | 155 | 133 |
| Dimensions | 600 x 220 | 600 x 600 | 600 x 220 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 11 | 1 | 10 |
| Countries | United States,Australia,United Kingdom,Canada | United Kingdom,Australia,United States,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CityNews Ottawa in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free CityNews Ottawa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CityNews Ottawa, you can click the app name below to view related reports, or you can find more info in ASOTools.