Hotwire: Last Minute Hotels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hotwire: Last Minute Hotels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotwire: Last Minute Hotels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hotwire: Last Minute Hotels
App Name : Hotwire: Last Minute Hotels
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),YouTube
Developer : Hotwire, Inc.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,OLX Classifieds,MySQL QueryDB Client,Shred! Downhill Mountain Biking - HD,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,POTO - Photo Collage Editor
Total creative ads during the time period : 1,609
Duration : 922
Popularity : 83,474
Check ASO Keywords of Hotwire: Last Minute Hotels
2. Hotwire: Last Minute Hotels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hotwire: Last Minute Hotels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotwire: Last Minute Hotels in the recent period. As of 2021-03-15, among the Hotwire: Last Minute Hotels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hotwire: Last Minute Hotels's the proportion of networks impressions are placed like this:
Instagram's proportion is 45.73%,
Facebook's proportion is 29.89%,
Messenger's proportion is 24.38%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Hotwire: Last Minute Hotels‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Hotwire: Last Minute Hotels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotwire: Last Minute Hotels. We can see some advertising trends.
Top 1 Ad Creative of Hotwire: Last Minute Hotels
Ad Details ：
Headline ：Hotwire: Last Minute Hotels
Text ：Last-minute staycation deals right at your fingertips.
Top 2 Ad Creative of Hotwire: Last Minute Hotels
Ad Details ：
Headline ：Hotwire: Last Minute Hotels
Text ：Last-minute staycation deals right at your fingertips.
Top 3 Ad Creative of Hotwire: Last Minute Hotels
Ad Details ：
Headline ：Hotwire: Last Minute Hotels
Text ：Last-minute staycation deals right at your fingertips.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 104 | 95 |
| Popularity | 375 | 368 | 364 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 6 | 6 | 6 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hotwire: Last Minute Hotels in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Hotwire: Last Minute Hotels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hotwire: Last Minute Hotels, you can click the app name below to view related reports, or you can find more info in ASOTools.