Clash of Clans Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Clash of Clans's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Clash of Clans.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Clash of Clans
App Name : Clash of Clans
Logo：
OS : Android
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Supercell
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,USA Weather forecast,DEFENOID,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 1,354
Duration : 2,514
Popularity : 220,859
Check ASO Keywords of Clash of Clans
2. Clash of Clans’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Clash of Clans in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Clash of Clans in the recent period. As of 2021-03-16, among the Clash of Clans‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Clash of Clans's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Clash of Clans‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Clash of Clans
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Clash of Clans. We can see some advertising trends.
Top 1 Ad Creative of Clash of Clans
Ad Details ：
Headline ：클래시 오브 클랜
Text ：The latest from Clash of Clans. Join today and lead your Clan to Victory! #ClashOfClans #ClashOn
Top 2 Ad Creative of Clash of Clans
Ad Details ：
Headline ：Clash of Clans
Text ：The latest from Clash of Clans. Join today and lead your Clan to Victory! #ClashOfClans #ClashOn
Top 3 Ad Creative of Clash of Clans
Ad Details ：
Headline ：クラッシュ・オブ・クラン (Clash of Clans)
Text ：AppBankで働いています！YouTubeはこちら→ https://t.co/voLyxr2aPM 公式ブログはこちら→ https://t.co/62T3y79SEx ※公式マークが付いているこのアカウント以外で私のアカウントは一切ございません。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,231 | 1,218 | 1,117 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Malaysia,Canada,Australia,Korea | Australia,Canada,Peru,United Kingdom,Malaysia,United States | Japan |
| Language | English | English | Japanese |
Through the above analysis, we can see that the most effective channel for Clash of Clans in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Clash of Clans's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Clash of Clans, you can click the app name below to view related reports, or you can find more info in ASOTools.