Clash of Clans Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Clash of Clans’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Clash of Clans.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Clash of Clans

App Name : Clash of Clans

Logo

Clash of Clans-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,今日头条

Developer : Supercell Oy

Publisher : Flood–It!,GulogGratis: Køb & sælg,火山小视频 - 就是好看,今日头条,TopBuzz: Notícias,Vídeos, GIFs,地铁跑酷 - 官方中文版,西瓜视频,OLX Clasificados

Total creative ads during the time period : 1,299

Duration : 2,324

Popularity : 159,597

2. Clash of Clans’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Clash of Clans in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Clash of Clans in the recent period. As of 2020-09-07, among the Clash of Clans‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Clash of Clans’s the proportion of networks impressions are placed like this:

网易新闻’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Clash of Clans‘s network with the most ads is 网易新闻 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Clash of Clans

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Clash of Clans. We can see some advertising trends.

Top 1 Ad Creative of Clash of Clans

Ad Details :

Headline :《部落冲突》重返家园

Text :

Top 2 Ad Creative of Clash of Clans

Ad Details :

Headline :首领,快回来保护您的村庄吧!

Text :

Top 3 Ad Creative of Clash of Clans

Ad Details :

Headline :亲爱的首领,飞船试飞完毕,请准备返航!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 17 11 11
Popularity 92 74 74
Dimensions 1280 x 720 1280 x 720 1920 x 1080
Creative Type Image Image Video
Network 网易新闻 西瓜视频 抖音短视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Clash of Clans in recent advertising is 网易新闻, and the main creative type is Image.

In conclusion: The above is a free Clash of Clans’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Clash of Clans, you can click the app name below to view related reports.