Empik Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Empik’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Empik.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Empik

App Name : Empik

Logo

Empik-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Empik S.A.

Publisher : 快阅小说 - 免费 全本 网络 小说,الاربعون النووية :احاديث كاملة,NovelPlus,小说 - 全本,小说,大全,Word Wow Big City,宝宝认动物-儿童游戏大全2岁-3岁,Kuran-ı Kerim - Sesli Sureler

Total creative ads during the time period : 3,864

Duration : 964

Popularity : 403,239

2. Empik’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Empik in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Empik in the recent period. As of 2020-09-07, among the Empik‘s ad creative, the Html category’s proportion is 14.29%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 85.71%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Empik’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 41.5%,

Messenger’s proportion is 41.5%,

Google Ads(Admob)’s proportion is 13.65%,

Facebook’s proportion is 3.36%,

’s proportion is .

In the date of 2020-09-07, Empik‘s network with the most ads is Facebook and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of Empik

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Empik. We can see some advertising trends.

Top 1 Ad Creative of Empik

Ad Details :

Headline :Wydawnictwo WasPos

Text :

Top 2 Ad Creative of Empik

Ad Details :

Headline :Wydawnictwo WasPos

Text :

Top 3 Ad Creative of Empik

Ad Details :

Headline :Sodoma. Hipokryzja i władza w Watykanie

Text :Książka Sodoma. Hipokryzja i władza w Watykanie autorstwa Martel Frederic , dostępna w Sklepie EMPIK.COM w cenie 38,99 zł . Przeczytaj recenzję Sodoma. Hipokryzja i władza w Watykanie. Zamów dostawę do dowolnego salonu i zapłać przy odbiorze!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 314 314 360
Popularity 999 999 999
Dimensions 1362 x 2048 2048 x 1365 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for Empik in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Empik’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Empik, you can click the app name below to view related reports.