ClassPass Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ClassPass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ClassPass.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ClassPass

App Name : ClassPass

Logo

ClassPass-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : ClassPass, Inc.

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,OLX Clasificados,YouCam Nails - Manicure Salon for Custom Nail Art,TopBuzz: Notícias,Vídeos, GIFs,Un día más culto,MySQL QueryDB Client,开箱模拟器 for 皇室战争

Total creative ads during the time period : 1,497

Duration : 1,068

Popularity : 94,698

2. ClassPass’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ClassPass in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ClassPass in the recent period. As of 2020-09-05, among the ClassPass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, ClassPass’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, ClassPass‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ClassPass

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ClassPass. We can see some advertising trends.

Top 1 Ad Creative of ClassPass

Ad Details :

Headline :ClassPass

Text :Mon: 🧘 Tues: 🏋️ Wed: 🥊 Thurs: 🚴 Fri: 💆 Why commit to 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘨𝘺𝘮 when you can have fitness routines like 🔝. With ClassPass, one pass gets you access to hundreds of Jakarta's top fitness and wellness studios, all from just one app.

Top 2 Ad Creative of ClassPass

Ad Details :

Headline :ClassPass

Text :Get 1 month free of ClassPass! Switch up your fitness routine with ClassPass and work leg day into yoga, Pilates, HIIT workouts and more. You’ll turn boring gym days into I-can’t-believe-I-did-that days.

Top 3 Ad Creative of ClassPass

Ad Details :

Headline :Termine seu cadastro.

Text :‎ClassPass is the leading membership to the world’s largest fitness network. With ClassPass, staying active has never been easier – or more fun. Download the app for free and get started. • Search, find and book fitness activities near you including: yoga, boxing, spinning, Pilates, barre, r...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 245 135 60
Popularity 697 519 398
Dimensions 640 x 640 480 x 480 1200 x 628
Creative Type Video Image Image
Network Instagram Instagram Facebook
Related Ads 4 2 1
Countries Canada,Australia,United States,United Kingdom Australia,United Kingdom,Canada,United States Brazil
Language English English English

Through the above analysis, we can see that the most effective channel for ClassPass in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free ClassPass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ClassPass, you can click the app name below to view related reports.