mBank PL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the mBank PL’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mBank PL.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of mBank PL
App Name : mBank PL
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : mBank S.A.
Publisher : Drift Mania Championship,Earth Map Live : GPS Tracking - Voice Navigation,一笔画游戏 免费解谜游戏 for东方project,Monster Truck Parking Game Real Car Racing Games,怪物新生婴儿医生 - 新生婴儿,Simulador Examen ANT 2018,Szczęśliwe Koło PL,Black Spades
Total creative ads during the time period : 492
Duration : 948
Popularity : 28,159
2. mBank PL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser mBank PL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of mBank PL in the recent period. As of 2020-08-30, among the mBank PL‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, mBank PL’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-30, mBank PL‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of mBank PL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mBank PL. We can see some advertising trends.
Top 1 Ad Creative of mBank PL
Ad Details ：
Headline ：Zostaw portfel w domu i płać BLIKIEM!
Text ：
Top 2 Ad Creative of mBank PL
Ad Details ：
Headline ：Aktywuj powiadomienia SMS na swoim koncie.
Text ：
Top 3 Ad Creative of mBank PL
Ad Details ：
Headline ：mBank Polska
Text ：To, że zostajesz w domu, nie znaczy, że ominie Cię ulubiona pizza! Zamów ją prosto do pokoju i zapłać bezpiecznie telefonem. Szczegóły na www.mbank.pl/zdomu Nota prawna www.mbank.pl/nota/zdomu
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 769 | 765 | 59 |
| Popularity | 999 | 999 | 188 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for mBank PL in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free mBank PL’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to mBank PL, you can click the app name below to view related reports.