CLECO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CLECO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CLECO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CLECO
App Name : CLECO
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : KUBRA Data Transfer Ltd
Publisher : Instagram,Facebook,MySQL QueryDB Client,我的安吉拉
Total creative ads during the time period : 124
Duration : 663
Popularity : 13,577
Check ASO Keywords of CLECO
2. CLECO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CLECO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CLECO in the recent period. As of 2021-05-09, among the CLECO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-09, CLECO's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-09, CLECO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of CLECO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CLECO. We can see some advertising trends.
Top 1 Ad Creative of CLECO
Ad Details ：
Headline ：
Text ：Cleco Power President Shane Hilton discusses the company’s response to the pandemic and steps taken to help customers with past due bills.
Top 2 Ad Creative of CLECO
Ad Details ：
Headline ：
Text ：Cleco Power President Shane Hilton discusses the company’s response to the pandemic and steps taken to help customers with past due bills.
Top 3 Ad Creative of CLECO
Ad Details ：
Headline ：Your Safe Tomorrow Begins Today
Text ：We want our customers to use electricity safely and wisely. That's what our Safety and Conservation pages are all about.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 69 | 58 |
| Popularity | 470 | 469 | 349 |
| Dimensions | 400 x 224 | 400 x 224 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CLECO in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free CLECO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CLECO, you can click the app name below to view related reports, or you can find more info in ASOTools.