FIFA Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FIFA Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FIFA Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FIFA Mobile
App Name : FIFA Mobile
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : NEXON Korea Corporation
Publisher : Instagram,Facebook,蛇颈龙机甲: 龙之崛起 模拟斗龙战士 变形恐龙拼图组装系列 益智小游戏,新足迹,喷气战斗机与机器人 - 空军和真正的机器人的3D战斗模拟游戏,宝宝记忆游戏
Total creative ads during the time period : 638
Duration : 307
Popularity : 49,034
Check ASO Keywords of FIFA Mobile
2. FIFA Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FIFA Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FIFA Mobile in the recent period. As of 2021-03-15, among the FIFA Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FIFA Mobile's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.13%,
Facebook's proportion is 27.1%,
Audience Network's proportion is 22.9%,
Messenger's proportion is 22.87%,
's proportion is .
In the date of 2021-03-15, FIFA Mobile‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FIFA Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FIFA Mobile. We can see some advertising trends.
Top 1 Ad Creative of FIFA Mobile
Ad Details ：
Headline ：릴카 x FIFA 모바일
Text ：
Top 2 Ad Creative of FIFA Mobile
Ad Details ：
Headline ：FIFA 모바일 TOTS20 출시
Text ：Connecting to the iTunes Store.
Top 3 Ad Creative of FIFA Mobile
Ad Details ：
Headline ：FIFA 모바일 TOTS20 출시
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 46 | 46 |
| Popularity | 337 | 273 | 273 |
| Dimensions | 400 x 224 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | NA | NA |
Through the above analysis, we can see that the most effective channel for FIFA Mobile in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free FIFA Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FIFA Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.