Cleo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cleo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cleo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cleo
App Name : Cleo
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Cleo AI Ltd
Publisher : Instagram,Facebook,Cymera,Сканер QR-кодов и штрих-кодов,Cell Trap Multiplayer,Ludo King
Total creative ads during the time period : 1,341
Duration : 685
Popularity : 111,092
Check ASO Keywords of Cleo
2. Cleo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cleo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cleo in the recent period. As of 2021-03-15, among the Cleo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Cleo's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.22%,
Audience Network's proportion is 26.22%,
Messenger's proportion is 26.22%,
Instagram's proportion is 21.33%,
's proportion is .
In the date of 2021-03-15, Cleo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Cleo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cleo. We can see some advertising trends.
Top 1 Ad Creative of Cleo
Ad Details ：
Headline ：Cleo. She’s like your bank if they actually cared 👉🏻
Text ：Cleo is an AI powered chatbot that sits above your bank account and analyzes your spending. She’ll use that data to create dynamic budgets and give you a range of kick-ass tools to help you get your balance back. (Literally). With straight talk and a sense of humor, we’re out to fix your rela...
Top 2 Ad Creative of Cleo
Ad Details ：
Headline ：Cleo. She’s like your bank if they actually cared 👉🏻
Text ：Cleo is an AI powered chatbot that sits above your bank account and analyzes your spending. She’ll use that data to create dynamic budgets and give you a range of kick-ass tools to help you get your balance back. (Literally). With straight talk and a sense of humor, we’re out to fix your rela...
Top 3 Ad Creative of Cleo
Ad Details ：
Headline ：Cleo. She’s like your bank if they actually cared 👉🏻
Text ：Cleo is an AI powered chatbot that sits above your bank account and analyzes your spending. She’ll use that data to create dynamic budgets and give you a range of kick-ass tools to help you get your balance back. (Literally). With straight talk and a sense of humor, we’re out to fix your rela...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 356 | 356 | 273 |
| Popularity | 993 | 991 | 989 |
| Dimensions | 1125 x 1383 | 1125 x 1383 | 1125 x 1383 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cleo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Cleo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cleo, you can click the app name below to view related reports, or you can find more info in ASOTools.