Good Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Good Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Good Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Good Friends
App Name : Good Friends
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : The Lookout Way
Publisher : Facebook
Total creative ads during the time period : 57
Duration : 231
Popularity : 34,991
Check ASO Keywords of Good Friends
2. Good Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Good Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Good Friends in the recent period. As of 2021-02-10, among the Good Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-10, Good Friends's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-02-10, Good Friends‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Good Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Good Friends. We can see some advertising trends.
Top 1 Ad Creative of Good Friends
Ad Details ：
Headline ：Personal support so you can stay living at home.
Text ：Stay in control of your own independence as you age, with the simple and easy to use Good Friends App. Our network of friendly carers and support helpers can deliver your choice of personalised services in your own home.
Top 2 Ad Creative of Good Friends
Ad Details ：
Headline ：Staying mobile to stay independent as you age
Text ：Being able to look after yourself properly as you get older hinges on how well you can move and walk. Can you get up out of a chair without much effort? Is it still easy to walk down the drive to collect the mail? Do you find it hard to push a vacuum cleaner around the house? If you’re concerned about losing your mobility or want to do everything you can to ensure you stay fit, we have some tips that can help.
Top 3 Ad Creative of Good Friends
Ad Details ：
Headline ：Personal support so you can stay living at home.
Text ：Stay in control of your own independence as you age, with the simple and easy to use Good Friends App. Our network of friendly carers and support helpers can deliver your choice of personalised services in your own home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 133 | 133 |
| Popularity | 910 | 910 | 910 |
| Dimensions | 600 x 600 | 600 x 337 | 600 x 332 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United Kingdom,Australia,Canada,United States | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Good Friends in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Good Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Good Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.