ClimaCell Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ClimaCell’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ClimaCell.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ClimaCell

App Name : ClimaCell

Logo

ClimaCell-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Climacell, Inc.

Publisher : Fotor - Photo Editor & Collage,MySQL QueryDB Client,GulogGratis: Køb & sælg,POTO - Photo Frames & Collage,Salad Recipes - Salads from all around the World,Bonneteau,SmartNews: World Breaking News

Total creative ads during the time period : 159

Duration : 352

Popularity : 17,864

2. ClimaCell’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ClimaCell in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ClimaCell in the recent period. As of 2020-09-07, among the ClimaCell‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 47.37%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.11%, Carousel category’s proportion is 10.53%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ClimaCell’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 29.85%,

Instagram’s proportion is 22.67%,

Messenger’s proportion is 22.67%,

Audience Network’s proportion is 22.43%,

Google Ads(Admob)’s proportion is 2.39%.

In the date of 2020-09-07, ClimaCell‘s network with the most ads is Facebook and its proportion is 31.58%.

3. Top 3 Ad Creative Analysis of ClimaCell

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ClimaCell. We can see some advertising trends.

Top 1 Ad Creative of ClimaCell

Ad Details :

Headline :The most accurate weather app

Text :‎Be prepared and plan smartly with global minute-by-minute and street-by-street hyper accurate forecasts, rain and snow alerts, air quality maps and wind speeds. ClimaCell’s unique forecasts are in use by industries, from aviation to on-demand players, who can’t afford to make a bad call based...

Top 2 Ad Creative of ClimaCell

Ad Details :

Headline :The most accurate weather app

Text :‎Be prepared and plan smartly with global minute-by-minute and street-by-street hyper accurate forecasts, rain and snow alerts, air quality maps and wind speeds. ClimaCell’s unique forecasts are in use by industries, from aviation to on-demand players, who can’t afford to make a bad call based...

Top 3 Ad Creative of ClimaCell

Ad Details :

Headline :The most accurate weather app

Text :‎Be prepared and plan smartly with global minute-by-minute and street-by-street hyper accurate forecasts, rain and snow alerts, air quality maps and wind speeds. ClimaCell’s unique forecasts are in use by industries, from aviation to on-demand players, who can’t afford to make a bad call based...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 64 64 64
Popularity 453 450 450
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Audience Network Facebook Messenger
Related Ads 1 1 1
Countries Australia,United Kingdom,United States,Canada Australia,United Kingdom,United States,Canada Australia,United Kingdom,United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for ClimaCell in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free ClimaCell’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ClimaCell, you can click the app name below to view related reports.