Care Hive Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Care Hive's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Care Hive.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Care Hive
App Name : Care Hive
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Care Hive Pty Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 91
Duration : 518
Popularity : 9,676
Check ASO Keywords of Care Hive
2. Care Hive’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Care Hive in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Care Hive in the recent period. As of 2021-03-31, among the Care Hive‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-31, Care Hive's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.75%,
Audience Network's proportion is 33.67%,
Instagram's proportion is 32.58%,
's proportion is ,
's proportion is .
In the date of 2021-03-31, Care Hive‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Care Hive
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Care Hive. We can see some advertising trends.
Top 1 Ad Creative of Care Hive
Ad Details ：
Headline ：Find the right fit for you.
Text ：Care Hive is a network of trusted care and support workers, ready to help you live your best life. Browse, review and select providers near you.
Top 2 Ad Creative of Care Hive
Ad Details ：
Headline ：Win a $200 Woolies voucher
Text ：Care Hive is a network of trusted care and support workers, ready to help you live your best life. Browse, review and select providers near you.
Top 3 Ad Creative of Care Hive
Ad Details ：
Headline ：Download our app to find the support you need.
Text ：Care Hive is the trusted online platform that connects Care Seekers with their choice of a wide range of support services from a multitude of providers. Care Hive is passionate about supporting consumer directed care and assisting older people and people with disabilities to live their lives indepen...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 41 | 36 |
| Popularity | 584 | 226 | 188 |
| Dimensions | 1080 x 1080 | 2048 x 2048 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Care Hive in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Care Hive's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Care Hive, you can click the app name below to view related reports, or you can find more info in ASOTools.