Compassion UK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Compassion UK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Compassion UK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Compassion UK
App Name : Compassion UK
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Compassion UK Christian Child Development
Publisher : Instagram,Facebook,Catholic Liturgical Calendar,Harpa Cristã - App Oficial Assembléia de Deus
Total creative ads during the time period : 750
Duration : 613
Popularity : 197,759
Check ASO Keywords of Compassion UK
2. Compassion UK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Compassion UK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Compassion UK in the recent period. As of 2021-03-16, among the Compassion UK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Compassion UK's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.99%,
Audience Network's proportion is 26.99%,
Facebook's proportion is 26.92%,
Instagram's proportion is 19.11%,
's proportion is .
In the date of 2021-03-16, Compassion UK‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Compassion UK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Compassion UK. We can see some advertising trends.
Top 1 Ad Creative of Compassion UK
Ad Details ：
Headline ：The Easy Way To Keep In Touch With Your Sponsored Child
Text ：The Compassion App Is Finally Here! 🙌
From the convenience of your phone, you can explore everything about your relationship with your sponsored child.
✍🏽 Write messages and send gifts when you're out and about. Receive helpful birthday reminders and letter notifications straight to your phone.
Click below to download the Compassion app now 👇⬇️
Top 2 Ad Creative of Compassion UK
Ad Details ：
Headline ：The Easy Way To Keep In Touch With Your Sponsored Child
Text ：The Compassion App Is Finally Here! 🙌
From the convenience of your phone, you can explore everything about your relationship with your sponsored child.
✍🏽 Write messages and send gifts when you're out and about. Receive helpful birthday reminders and letter notifications straight to your phone.
Click below to download the Compassion app now 👇⬇️
Top 3 Ad Creative of Compassion UK
Ad Details ：
Headline ：The Easy Way To Keep In Touch With Your Sponsored Child
Text ：The Compassion App Is Finally Here! 🙌
From the convenience of your phone, you can explore everything about your relationship with your sponsored child.
✍🏽 Write messages and send gifts when you're out and about. Receive helpful birthday reminders and letter notifications straight to your phone.
Click below to download the Compassion app now 👇⬇️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 436 | 579 | 610 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 224 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United Kingdom | United Kingdom,Canada,Australia,United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Compassion UK in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Compassion UK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Compassion UK, you can click the app name below to view related reports, or you can find more info in ASOTools.