KFC Malaysia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KFC Malaysia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KFC Malaysia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KFC Malaysia
App Name : KFC Malaysia
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : QSR Brands (M) Holdings Berhad
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,GulogGratis,MySQL QueryDB Client
Total creative ads during the time period : 393
Duration : 869
Popularity : 98,616
Check ASO Keywords of KFC Malaysia
2. KFC Malaysia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KFC Malaysia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KFC Malaysia in the recent period. As of 2021-03-14, among the KFC Malaysia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, KFC Malaysia's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.63%,
Instagram's proportion is 25.58%,
Audience Network's proportion is 24.44%,
Messenger's proportion is 24.35%,
's proportion is .
In the date of 2021-03-14, KFC Malaysia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of KFC Malaysia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KFC Malaysia. We can see some advertising trends.
Top 1 Ad Creative of KFC Malaysia
Ad Details ：
Headline ：Be safe with Contactless Delivery.
Text ：Contactless Delivery on KFC is now available on kfc.com.my! It has been a challenging time for all but rest assured the health and wellbeing of our team members, customers and community is our number one priority. KFC Contactless Delivery allows you to receive your orders without direct contact from our riders. Contactless will be available on KFC App soon. Remember to #StaySafe and choose contactless!
Top 2 Ad Creative of KFC Malaysia
Ad Details ：
Headline ：You thinking ‘bout KFC?
Text ：Available daily from 10am - 10.30pm
Top 3 Ad Creative of KFC Malaysia
Ad Details ：
Headline ：KFC Delivery Online
Text ：Available daily from 10am - 10.30pm
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 306 | 298 | 209 |
| Popularity | 982 | 971 | 967 |
| Dimensions | 1024 x 1280 | 320 x 400 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 5 | 2 |
| Countries | Canada,United Kingdom,Australia,United States | Malaysia | Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KFC Malaysia in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free KFC Malaysia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KFC Malaysia, you can click the app name below to view related reports, or you can find more info in ASOTools.