Coinbase Wallet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coinbase Wallet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coinbase Wallet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coinbase Wallet
App Name : Coinbase Wallet
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Toshi
Publisher : Instagram,GulogGratis,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Antivirus cleaner
Total creative ads during the time period : 28
Duration : 469
Popularity : 2,259
Check ASO Keywords of Coinbase Wallet
2. Coinbase Wallet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coinbase Wallet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coinbase Wallet in the recent period. As of 2020-11-19, among the Coinbase Wallet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-19, Coinbase Wallet's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-19, Coinbase Wallet‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Coinbase Wallet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coinbase Wallet. We can see some advertising trends.
Top 1 Ad Creative of Coinbase Wallet
Ad Details ：
Headline ：HEX.COM
Text ：HEX puts you in charge. Every feature is designed to increase its price and adoption. Sign up now!
Top 2 Ad Creative of Coinbase Wallet
Ad Details ：
Headline ：HEX.COM
Text ：HEX.COM: The first high interest blockchain certificate of deposit.
Top 3 Ad Creative of Coinbase Wallet
Ad Details ：
Headline ：HEX.COM
Text ：HEX.COM: The first high interest blockchain certificate of deposit.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 23 |
| Popularity | 113 | 113 | 113 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Coinbase Wallet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Coinbase Wallet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coinbase Wallet, you can click the app name below to view related reports, or you can find more info in ASOTools.