Play Sports Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Play Sports's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Play Sports.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Play Sports
App Name : Play Sports
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer :
Publisher : Instagram,Facebook
Total creative ads during the time period : 114
Duration : 662
Popularity : 7,022
Check ASO Keywords of Play Sports
2. Play Sports’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Play Sports in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Play Sports in the recent period. As of 2021-05-09, among the Play Sports‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-09, Play Sports's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.19%,
Instagram's proportion is 44.81%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-09, Play Sports‘s network with the most ads is Facebook and its proportion is 55.56%.
3. Top 3 Ad Creative Analysis of Play Sports
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Play Sports. We can see some advertising trends.
Top 1 Ad Creative of Play Sports
Ad Details ：
Headline ：Genialiteit moet gezien worden
Text ：Betekent Anderlecht even veel voor jou als voor Jan Paternoster? Supporter hen dan naar de play-offs en bekijk de topper Antwerp - Anderlecht op Play Sports.
Top 2 Ad Creative of Play Sports
Ad Details ：
Headline ：Genialiteit moet gezien worden
Text ：Betekent Anderlecht even veel voor jou als voor Jan Paternoster? Supporter hen dan naar de play-offs en bekijk de topper Antwerp - Anderlecht op Play Sports.
Top 3 Ad Creative of Play Sports
Ad Details ：
Headline ：Mis niets van de genialiteit op Play Sports.
Text ：Genialiteit kan elk moment toeslaan. Mis dit eindejaar niets van het strafste sportaanbod op Play Sports.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 22 |
| Popularity | 119 | 118 | 103 |
| Dimensions | 600 x 600 | 600 x 600 | 1920 x 1080 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Netherlands,Suriname | Netherlands,Suriname | South Africa |
| Language | Dutch | Dutch | NA |
Through the above analysis, we can see that the most effective channel for Play Sports in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Play Sports's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Play Sports, you can click the app name below to view related reports, or you can find more info in ASOTools.