Coldwell Banker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coldwell Banker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coldwell Banker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coldwell Banker
App Name : Coldwell Banker
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : ZapLabs LLC
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Montage Video Musique,Malaysia MUSIC Radio
Total creative ads during the time period : 1,274
Duration : 1,583
Popularity : 494,501
Check ASO Keywords of Coldwell Banker
2. Coldwell Banker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coldwell Banker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coldwell Banker in the recent period. As of 2021-03-15, among the Coldwell Banker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Coldwell Banker's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.07%,
Instagram's proportion is 36.07%,
Audience Network's proportion is 26.53%,
Messenger's proportion is 1.2%,
Google Ads(Admob)'s proportion is 0.12%.
In the date of 2021-03-15, Coldwell Banker‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Coldwell Banker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coldwell Banker. We can see some advertising trends.
Top 1 Ad Creative of Coldwell Banker
Ad Details ：
Headline ：Your Pekin Area Real Estate Expert
Text ：Thinking of moving? Now is the time! Contact me to help you buy or sell your home.
Top 2 Ad Creative of Coldwell Banker
Ad Details ：
Headline ：Your Pekin Area Real Estate Expert
Text ：Thinking of moving? Now is the time! Contact me to help you buy or sell your home.
Top 3 Ad Creative of Coldwell Banker
Ad Details ：
Headline ：Your Pekin Area Real Estate Expert
Text ：Thinking of moving? Now is the time! Contact me to help you buy or sell your home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 312 | 312 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United States,Australia,Canada,United Kingdom | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Coldwell Banker in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Coldwell Banker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coldwell Banker, you can click the app name below to view related reports, or you can find more info in ASOTools.