Zombie Defense Force Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombie Defense Force's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombie Defense Force.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombie Defense Force
App Name : Zombie Defense Force
Logo：
OS : iOS
Network : Messenger,Google Ads(Admob),Audience Network
Developer : PANGU GAME GLOBAL LIMITED
Publisher : Instagram,Crazy Dot Party: the kingdoms of dots ~ paradise of trivia game in blob.io version,未上锁的房间（中文版）：首款有声恐怖密室生存逃脱游戏口袋版,Western Rails | The Train Driving Simulator,Uphill 4x4 Prado offroad - Crazy Snow driving 2017,Block Gun 3D: Aliens and Cowboys
Total creative ads during the time period : 292
Duration : 508
Popularity : 159,966
Check ASO Keywords of Zombie Defense Force
2. Zombie Defense Force’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombie Defense Force in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombie Defense Force in the recent period. As of 2021-03-15, among the Zombie Defense Force‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zombie Defense Force's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.38%,
Instagram's proportion is 26.88%,
Messenger's proportion is 22.42%,
Audience Network's proportion is 22.33%,
's proportion is .
In the date of 2021-03-15, Zombie Defense Force‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zombie Defense Force
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombie Defense Force. We can see some advertising trends.
Top 1 Ad Creative of Zombie Defense Force
Ad Details ：
Headline ：
Text ：They are EATING your BRAIN!! Shoot them back and don't turn!!!!
Top 2 Ad Creative of Zombie Defense Force
Ad Details ：
Headline ：
Text ：They are EATING your BRAIN!! Shoot them back and don't turn!!!!
Top 3 Ad Creative of Zombie Defense Force
Ad Details ：
Headline ：
Text ：They are EATING your BRAIN!! Kill those zombie and protect our homeland!!!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 307 | 307 | 264 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 366 | 400 x 366 | 400 x 366 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 3 | 4 | 5 |
| Countries | Egypt,Canada,India,Lebanon,Germany,Argentina,Japan,Ukraine,Thailand,New Zealand,Indonesia,Turkey,United Kingdom,Israel,Brazil,Hong Kong,United States,Netherlands,Pakistan,Singapore | Korea,France,United Kingdom,Japan,Malaysia,United Arab Emirates,Singapore,Germany,United States,Australia,Russia | India,Thailand,Japan,Turkey,Canada,Israel,Germany,Argentina,Netherlands,Korea,Russia,United States,Australia,Indonesia,Singapore,United Kingdom,Brazil,New Zealand,Azerbaijan,Egypt |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zombie Defense Force in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Zombie Defense Force's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombie Defense Force, you can click the app name below to view related reports, or you can find more info in ASOTools.