Con Edison Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Con Edison's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Con Edison.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Con Edison
App Name : Con Edison
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Con Edison
Publisher : Instagram,Facebook
Total creative ads during the time period : 99
Duration : 547
Popularity : 15,826
Check ASO Keywords of Con Edison
2. Con Edison’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Con Edison in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Con Edison in the recent period. As of 2021-03-15, among the Con Edison‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Con Edison's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.02%,
Instagram's proportion is 25.02%,
Messenger's proportion is 25.02%,
Audience Network's proportion is 24.95%,
's proportion is .
In the date of 2021-03-15, Con Edison‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Con Edison
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Con Edison. We can see some advertising trends.
Top 1 Ad Creative of Con Edison
Ad Details ：
Headline ：Download the Con Edison app
Text ：Access your account from anywhere. Download the Con Edison app to pay your bill, check your energy use and more. #YourPower
Top 2 Ad Creative of Con Edison
Ad Details ：
Headline ：Download the Con Edison app
Text ：We’ve created a fast and secure way to sign in, pay your bill, and get insights on your energy use on the go. If you created an account prior to July 2017, you may need to go through the one-time registration process to associate your preferred email address with your online account. Simply cli...
Top 3 Ad Creative of Con Edison
Ad Details ：
Headline ：Energy at your fingertips
Text ：Your power, in the palm of your hand. Download the mobile app for 24/7 access to your account.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 410 | 222 | 46 |
| Popularity | 999 | 919 | 270 |
| Dimensions | 1200 x 628 | 1200 x 628 | 480 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Con Edison in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Con Edison's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Con Edison, you can click the app name below to view related reports, or you can find more info in ASOTools.