Contact Energy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Contact Energy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Contact Energy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Contact Energy
App Name : Contact Energy
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Contact Energy
Publisher : Instagram,Facebook
Total creative ads during the time period : 125
Duration : 745
Popularity : 15,413
Check ASO Keywords of Contact Energy
2. Contact Energy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Contact Energy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Contact Energy in the recent period. As of 2021-05-26, among the Contact Energy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.9%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Contact Energy's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.05%,
Instagram's proportion is 40.62%,
Messenger's proportion is 16.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Contact Energy‘s network with the most ads is Facebook and its proportion is 38.1%.
3. Top 3 Ad Creative Analysis of Contact Energy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Contact Energy. We can see some advertising trends.
Top 1 Ad Creative of Contact Energy
Ad Details ：
Headline ：Check your balance and pay your bill
Text ：Keep track of your usage, submit your meter reading, pay your bills or change your billing frequency to suit your situation. Individual product Ts & Cs and eligibility criteria apply.
Top 2 Ad Creative of Contact Energy
Ad Details ：
Headline ：Check your balance and pay your bill
Text ：Do it all on the app! Keep track of your usage, submit your meter reading, pay your bills or change your billing frequency to suit your situation. Individual product Ts & Cs and eligibility criteria apply.
Top 3 Ad Creative of Contact Energy
Ad Details ：
Headline ：Broadband from $59.99/mth
Text ：Don’t let us stop you. Get unfixed, unlimited broadband from $59.99/mth when you bundle with energy on the Broadband Bundle plan. Ts & Cs and $14.99 P&H apply. Online only deal.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 206 | 67 |
| Popularity | 640 | 587 | 508 |
| Dimensions | 1000 x 1250 | 1000 x 1250 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 6 | 1 |
| Countries | New Zealand | United States,Canada,Australia,United Kingdom,New Zealand | New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Contact Energy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Contact Energy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Contact Energy, you can click the app name below to view related reports, or you can find more info in ASOTools.