NBA: Official App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NBA: Official App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NBA: Official App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NBA: Official App
App Name : NBA: Official App
Logo：
OS : iOS
Network : Instagram,Twitter,Facebook
Developer : NBA Digital
Publisher : Instagram,Drift Mania Championship,Strike Fighters Galaxy Attack
Total creative ads during the time period : 33
Duration : 1,936
Popularity : 1,235
Check ASO Keywords of NBA: Official App
2. NBA: Official App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NBA: Official App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NBA: Official App in the recent period. As of 2020-02-16, among the NBA: Official App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-02-16, NBA: Official App's the proportion of networks impressions are placed like this:
Instagram's proportion is 60.0%,
Facebook's proportion is 30.0%,
Audience Network's proportion is 10.0%,
's proportion is ,
's proportion is .
In the date of 2020-02-16, NBA: Official App‘s network with the most ads is Instagram and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of NBA: Official App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NBA: Official App. We can see some advertising trends.
Top 1 Ad Creative of NBA: Official App
Ad Details ：
Headline ：NBA League Pass
Text ：Can't get enough of the Association? Catch hundreds of games and around the clock programming with NBA League Pass and NBA TV.
Top 2 Ad Creative of NBA: Official App
Ad Details ：
Headline ：NBA League Pass
Text ：Always on the go? Get NBA League Pass to watch your favorite players' live games on any device!
Top 3 Ad Creative of NBA: Official App
Ad Details ：
Headline ：Pri A1 najugodneje do NBA vsebin!
Text ：A1 prinaša najcenejši dostop do NBA vsebin v Sloveniji.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 4 |
| Popularity | 71 | 67 | 57 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United States,United Kingdom,Australia | Spain |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for NBA: Official App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NBA: Official App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NBA: Official App, you can click the app name below to view related reports, or you can find more info in ASOTools.