Coolblue Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coolblue's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coolblue.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coolblue
App Name : Coolblue
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Coolblue
Publisher : SoundTube Free Music Player,Coin Dozer: Pirates,Spider Square,Moto X3M Bike Race Game,点泡泡 - Tap Tap Bubble,手机铃声管家 - 酷炫好音色彩铃·免费高品质苹果手机铃声大全,好用的铃声设置助手,La Briscola Classici italiani,Pipe Lines : Hexa,RC-AirSim
Total creative ads during the time period : 314
Duration : 1,064
Popularity : 3,478
Check ASO Keywords of Coolblue
2. Coolblue’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coolblue in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coolblue in the recent period. As of 2020-11-18, among the Coolblue‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-18, Coolblue's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-18, Coolblue‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Coolblue
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coolblue. We can see some advertising trends.
Top 1 Ad Creative of Coolblue
Ad Details ：
Headline ：Download de Coolblue-app om mee te doen.
Text ：Zoek 5 geluidjes in onze app en maak kans op een Sonos One! #mailvoordiebuit #appjehetalgehoord
Top 2 Ad Creative of Coolblue
Ad Details ：
Headline ：CoolblueFietst
Text ：www.coolblue.nl/
Top 3 Ad Creative of Coolblue
Ad Details ：
Headline ：Download de Coolblue-app!
Text ：Je kan nu de Coolblue-app downloaden. De snelste manier om te bestellen. Hebben?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 1 | 1 |
| Popularity | 96 | 54 | 52 |
| Dimensions | 320 x 400 | 1920 x 1080 | 800 x 1200 |
| Creative Type | Video | Video | Video |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Belgium | United States,Australia,United Kingdom,Canada | Netherlands,Suriname |
| Language | Dutch | English | Dutch |
Through the above analysis, we can see that the most effective channel for Coolblue in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Coolblue's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coolblue, you can click the app name below to view related reports, or you can find more info in ASOTools.