YOV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YOV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YOV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YOV
App Name : YOV
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : YOV GROUP
Publisher : Instagram,Facebook
Total creative ads during the time period : 86
Duration : 57
Popularity : 6,117
Check ASO Keywords of YOV
2. YOV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YOV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YOV in the recent period. As of 2021-02-14, among the YOV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-14, YOV's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.51%,
Instagram's proportion is 37.51%,
Messenger's proportion is 24.98%,
's proportion is ,
's proportion is .
In the date of 2021-02-14, YOV‘s network with the most ads is Facebook and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of YOV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YOV. We can see some advertising trends.
Top 1 Ad Creative of YOV
Ad Details ：
Headline ：
Text ：Si estás a la punta del cerro⛰ o se te pasaron los tragos🥴🍻.
¡No te preocupes! YOV te llevo✌.
Conoce un servicio exclusivo de viajes junto a las mejores condiciones en vehículos y tarifas para ti🚗🚘.
Disponible en App Store o Google Play✌
Top 2 Ad Creative of YOV
Ad Details ：
Headline ：
Text ：Si estás a la punta del cerro⛰ o se te pasaron los tragos🥴🍻.
¡No te preocupes! YOV te llevo✌.
Conoce un servicio exclusivo de viajes junto a las mejores condiciones en vehículos y tarifas para ti🚗🚘.
Disponible en App Store o Google Play✌
Top 3 Ad Creative of YOV
Ad Details ：
Headline ：
Text ：Nosotros sí pensamos en la seguridad de todas🎀.
En YOV, accede a un servicio exclusivo para pasajeras con la opción de poder escoger a tu conductor o tu conductora favorit@ y volver a eligirl@ cuantas veces quieras si la agregas a tu lista.
Disponible en App Store o Google Play✌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 19 | 19 |
| Popularity | 98 | 98 | 98 |
| Dimensions | 480 x 600 | 480 x 600 | 480 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Paraguay,Venezuela,Chile,Spain,Colombia,Argentina,Panama,Peru,Cuba | Mexico,Paraguay,Venezuela,Chile,Spain,Colombia,Argentina,Panama,Peru,Cuba | Peru,Paraguay,Argentina,Venezuela,Chile,Panama,Mexico,Cuba,Colombia,Spain |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for YOV in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free YOV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YOV, you can click the app name below to view related reports, or you can find more info in ASOTools.