Coppel Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Coppel’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coppel.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Coppel

App Name : Coppel

Logo

Coppel-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Grupo Coppel

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Bible,Korean Food Recipes - 10k Recipes,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Video Editor with Music Star,Ant Smasher by Best Cool Fun Games

Total creative ads during the time period : 54,391

Duration : 481

Popularity : 2,785,647

2. Coppel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Coppel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Coppel in the recent period. As of 2020-09-07, among the Coppel‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Coppel’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.32%,

Instagram’s proportion is 24.06%,

Audience Network’s proportion is 23.73%,

Messenger’s proportion is 23.73%,

YouTube’s proportion is 3.16%.

In the date of 2020-09-07, Coppel‘s network with the most ads is Facebook and its proportion is 41.67%.

3. Top 3 Ad Creative Analysis of Coppel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coppel. We can see some advertising trends.

Top 1 Ad Creative of Coppel

Ad Details :

Headline :Es momento de tener la tuya

Text :12 funciones en 1

Top 2 Ad Creative of Coppel

Ad Details :

Headline :Es momento de tener la tuya

Text :12 funciones en 1

Top 3 Ad Creative of Coppel

Ad Details :

Headline :¡Adquiérela hoy mismo!

Text :Hazlo fácil con Oster

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 70 70 53
Popularity 516 508 334
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Audience Network Facebook Facebook
Related Ads 1 1 1
Countries Mexico Mexico Mexico
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Coppel in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Coppel’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Coppel, you can click the app name below to view related reports.