Scratch Fever Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Scratch Fever’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scratch Fever.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Scratch Fever

App Name : Scratch Fever

Logo

Scratch Fever-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Mobigame

Publisher : Mahjong Magic Journey 3 Free,可愛榛果寶貝的農場之旅,Drift Mania Championship,Guide for Street Fighter V - Frame Data, Move Punisher, and More!,لعبة ذكاء و سرعة

Total creative ads during the time period : 366

Duration : 1,137

Popularity : 99,183

2. Scratch Fever’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Scratch Fever in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Scratch Fever in the recent period. As of 2020-09-07, among the Scratch Fever‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Scratch Fever’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Scratch Fever‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Scratch Fever

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scratch Fever. We can see some advertising trends.

Top 1 Ad Creative of Scratch Fever

Ad Details :

Headline :Scratch, play, win

Text :

Top 2 Ad Creative of Scratch Fever

Ad Details :

Headline :Scratch, play, win

Text :

Top 3 Ad Creative of Scratch Fever

Ad Details :

Headline :Play it now for free

Text :Connecting to the iTunes Store.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 356 355 283
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 720 600 x 314
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Australia Australia Turkmenistan,Liechtenstein,Uruguay,Ukraine,Colombia,Vietnam,Venezuela,Slovenia,Brunei,Nicaragua,Argentina,Iceland,Yemen,Jordan,Saudi Arabia,Slovak,Indonesia,Luxembourg,Falkland Islands (Malvinas),Albania
Language English English English

Through the above analysis, we can see that the most effective channel for Scratch Fever in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Scratch Fever’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Scratch Fever, you can click the app name below to view related reports.