Cotton On Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cotton On's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cotton On.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cotton On
App Name : Cotton On
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : CottonOn Group
Publisher : Instagram,Facebook
Total creative ads during the time period : 338
Duration : 136
Popularity : 29,301
Check ASO Keywords of Cotton On
2. Cotton On’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cotton On in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cotton On in the recent period. As of 2021-03-15, among the Cotton On‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 58.97%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.51%, Carousel category's proportion is 20.51%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Cotton On's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.17%,
Audience Network's proportion is 25.11%,
Instagram's proportion is 25.11%,
Messenger's proportion is 24.61%,
's proportion is .
In the date of 2021-03-15, Cotton On‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of Cotton On
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cotton On. We can see some advertising trends.
Top 1 Ad Creative of Cotton On
Ad Details ：
Headline ：Cotton On Men - Essential Crew T-Shirt - Charcoal marle
Text ：👋 We see you! Did you forget something? Don’t miss out on these serious wardrobe wins (!!)
Top 2 Ad Creative of Cotton On
Ad Details ：
Headline ：Cotton On Men - Essential Crew T-Shirt - Charcoal marle
Text ：👋 We see you! Did you forget something? Don’t miss out on these serious wardrobe wins (!!)
Top 3 Ad Creative of Cotton On
Ad Details ：
Headline ：Cotton On Men - Essential Crew T-Shirt - Charcoal marle
Text ：👋 We see you! Did you forget something? Don’t miss out on these serious wardrobe wins (!!)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 278 | 276 | 138 |
| Dimensions | 400 x 600 | 400 x 600 | 400 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 10 | 10 | 2 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cotton On in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Cotton On's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cotton On, you can click the app name below to view related reports, or you can find more info in ASOTools.