Coursera Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coursera's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coursera.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coursera
App Name : Coursera
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Coursera, Inc.
Publisher : Instagram,Facebook,AppLock,Learn English SS - British Eng (FREE),小说 - 全本,小说,大全,IELTS Preparation - Lessons & Exams Tips
Total creative ads during the time period : 1,152
Duration : 2,014
Popularity : 137,734
Check ASO Keywords of Coursera
2. Coursera’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coursera in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coursera in the recent period. As of 2021-03-16, among the Coursera‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.55%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Coursera's the proportion of networks impressions are placed like this:
Facebook's proportion is 99.99%,
Pinterest's proportion is 0.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Coursera‘s network with the most ads is Facebook and its proportion is 95.45%.
3. Top 3 Ad Creative Analysis of Coursera
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coursera. We can see some advertising trends.
Top 1 Ad Creative of Coursera
Ad Details ：
Headline ：Child Nutrition And
Text ：
Top 2 Ad Creative of Coursera
Ad Details ：
Headline ：Child Nutrition And
Text ：
Top 3 Ad Creative of Coursera
Ad Details ：
Headline ：Exploring Basic Income in a Changing Economy Teach-Out
Text ：Join leading experts to explore the emerging idea of basic income and other associated social safety net programs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,629 | 1,465 | 693 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 960 x 540 | 600 x 337 | 2048 x 1071 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | Taiwan | Canada,Australia,United States,United Kingdom | United States,Armenia,St Kitts-Nevis,Somalia,Brazil,Macedonia,Sao Tome and Principe |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Coursera in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Coursera's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coursera, you can click the app name below to view related reports, or you can find more info in ASOTools.