PLUSカタログ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PLUSカタログ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PLUSカタログ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PLUSカタログ
App Name : PLUSカタログ
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : PLUS Corporation
Publisher : Facebook,Instagram
Total creative ads during the time period : 37
Duration : 429
Popularity : 16,832
Check ASO Keywords of PLUSカタログ
2. PLUSカタログ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PLUSカタログ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PLUSカタログ in the recent period. As of 2021-03-14, among the PLUSカタログ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PLUSカタログ's the proportion of networks impressions are placed like this:
Audience Network's proportion is 52.03%,
Facebook's proportion is 38.35%,
Instagram's proportion is 4.81%,
Messenger's proportion is 4.8%,
's proportion is .
In the date of 2021-03-14, PLUSカタログ‘s network with the most ads is Audience Network and its proportion is 37.14%.
3. Top 3 Ad Creative Analysis of PLUSカタログ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PLUSカタログ. We can see some advertising trends.
Top 1 Ad Creative of PLUSカタログ
Ad Details ：
Headline ：オフィスチェア ワークチェア パソコンチェア Presea/プリセア ループ肘付 事務イス
Text ：{{product.custom_label_0}}
Top 2 Ad Creative of PLUSカタログ
Ad Details ：
Headline ：METALSISTEM/メタルシステム 専用ハンガー 棚板 幅89cm スチール製 オープンラック
Text ：{{product.custom_label_0}}
Top 3 Ad Creative of PLUSカタログ
Ad Details ：
Headline ：オフィスチェア ワークチェア パソコンチェア Reorga one/リオルガワン 肘付き PCチェア
Text ：{{product.custom_label_3}}
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 421 | 428 | 428 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,India,Singapore,United Kingdom,Poland,France,Germany,United States | Brazil,Italy,Turkey,Belgium,Ireland,Germany,Taiwan,United Kingdom,Australia,Poland,India,France,Japan,United States,Canada,Korea,Singapore | France,Germany,Turkey,Australia,Ireland,United Kingdom,Japan,Brazil,Belgium,Taiwan,Canada,United States,Poland,India,Singapore,Italy,Korea |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for PLUSカタログ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PLUSカタログ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PLUSカタログ, you can click the app name below to view related reports, or you can find more info in ASOTools.