Cozi Family Organizer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cozi Family Organizer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cozi Family Organizer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cozi Family Organizer
App Name : Cozi Family Organizer
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Cozi
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,PhotoGrid Video Collage maker,10K Run - Couch to 10K,Online Trex
Total creative ads during the time period : 315
Duration : 2,499
Popularity : 90,131
Check ASO Keywords of Cozi Family Organizer
2. Cozi Family Organizer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cozi Family Organizer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cozi Family Organizer in the recent period. As of 2021-03-16, among the Cozi Family Organizer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Cozi Family Organizer's the proportion of networks impressions are placed like this:
Instagram's proportion is 69.55%,
Facebook's proportion is 30.45%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Cozi Family Organizer‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Cozi Family Organizer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cozi Family Organizer. We can see some advertising trends.
Top 1 Ad Creative of Cozi Family Organizer
Ad Details ：
Headline ：Cozi is free!
Text ：Cozi has all the benefits of a digital planner, with the Erin Condren look you love. Get the free Cozi app and pick the Erin Condren theme.
Top 2 Ad Creative of Cozi Family Organizer
Ad Details ：
Headline ：Cozi is free!
Text ：Cozi has all the benefits of a digital planner, with the Erin Condren look you love. Get the free Cozi app and pick the Erin Condren theme.
Top 3 Ad Creative of Cozi Family Organizer
Ad Details ：
Headline ：Cozi is free!
Text ：Cozi has all the benefits of a digital planner, with the Erin Condren look you love. Get the free Cozi app and pick the Erin Condren theme.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 218 | 218 | 218 |
| Popularity | 996 | 996 | 996 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | United States,United Kingdom,Canada,Australia | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cozi Family Organizer in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Cozi Family Organizer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cozi Family Organizer, you can click the app name below to view related reports, or you can find more info in ASOTools.