GameStop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GameStop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GameStop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GameStop
App Name : GameStop
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : GameStop
Publisher : Instagram,Facebook,Car Driving Simulator: SF,空気読み力,Guerrilla Sniper 3D - Advanced Battlefield Assassin Shooter,Unforgiving,SUECA GameVelvet - Card Game,消星星Blast大作战 - 免费经典消除手游
Total creative ads during the time period : 5,697
Duration : 1,811
Popularity : 459,548
Check ASO Keywords of GameStop
2. GameStop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GameStop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GameStop in the recent period. As of 2021-03-16, among the GameStop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, GameStop's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.38%,
Audience Network's proportion is 33.38%,
Instagram's proportion is 16.62%,
Messenger's proportion is 16.62%,
's proportion is .
In the date of 2021-03-16, GameStop‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GameStop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GameStop. We can see some advertising trends.
Top 1 Ad Creative of GameStop
Ad Details ：
Headline ：Lego DC Super-Villains
Text ：
Top 2 Ad Creative of GameStop
Ad Details ：
Headline ：Razer ManO'War Overwatch Headset
Text ：Power to the Players. #GameStop -- For support, email us at Twitter@gamestop.com
Top 3 Ad Creative of GameStop
Ad Details ：
Headline ：
Text ：Want to experience sim racing like never before?
The Next Level Racing® Motion Platform V3 is designed purely for racers looking for the ultimate racing immersion and the most realistic racing simulation experience available.
Checkout B&H for more information! Click here: https://bhpho.to/2TLkei2
*Electronics not included and for display only.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 300 | 560 | 311 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1280 x 720 | |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Liechtenstein,Austria,Germany | Germany,Australia,United States |
| Language | French | English | English |
Through the above analysis, we can see that the most effective channel for GameStop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free GameStop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GameStop, you can click the app name below to view related reports, or you can find more info in ASOTools.