Daily Mirror & Sunday Mirror Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daily Mirror & Sunday Mirror's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daily Mirror & Sunday Mirror.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daily Mirror & Sunday Mirror
App Name : Daily Mirror & Sunday Mirror
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Reach plc.
Publisher : Instagram,Facebook,タイルタッチ,Kawaii Photo Booth - Cute Sticker & Picture Editor,Hamro Patro : The Best Nepali Patro ,天文台雷達 - HKO Radar
Total creative ads during the time period : 1,087
Duration : 1,422
Popularity : 71,819
Check ASO Keywords of Daily Mirror & Sunday Mirror
2. Daily Mirror & Sunday Mirror’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Daily Mirror & Sunday Mirror in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daily Mirror & Sunday Mirror in the recent period. As of 2021-03-16, among the Daily Mirror & Sunday Mirror‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Daily Mirror & Sunday Mirror's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.14%,
Messenger's proportion is 25.14%,
Facebook's proportion is 24.86%,
Audience Network's proportion is 24.86%,
's proportion is .
In the date of 2021-03-16, Daily Mirror & Sunday Mirror‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Daily Mirror & Sunday Mirror
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daily Mirror & Sunday Mirror. We can see some advertising trends.
Top 1 Ad Creative of Daily Mirror & Sunday Mirror
Ad Details ：
Headline ：Let the news come to you!
Text ：Window is open but who’s in & who’s out? Sign up to see how the Gunners squad takes shape as they enter the second half of the season ⚪
Top 2 Ad Creative of Daily Mirror & Sunday Mirror
Ad Details ：
Headline ：Let the news come to you!
Text ：Window is open but who’s in & who’s out? Sign up to see how the Gunners squad takes shape as they enter the second half of the season ⚪
Top 3 Ad Creative of Daily Mirror & Sunday Mirror
Ad Details ：
Headline ：This week's £321 Million* Super Jackpot could yours - grab this bet offer!
Text ：This whopping jackpot could be yours! 😎
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 17 | 46 |
| Popularity | 999 | 999 | 241 |
| Dimensions | 964 x 960 | 600 x 314 | |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Kenya,Tunisia | Morocco,Egypt,Kenya,India,Algeria | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Daily Mirror & Sunday Mirror in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Daily Mirror & Sunday Mirror's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daily Mirror & Sunday Mirror, you can click the app name below to view related reports, or you can find more info in ASOTools.