VILPE® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VILPE®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VILPE®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VILPE®
App Name : VILPE®
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : VILPE®
Publisher : Instagram,Facebook
Total creative ads during the time period : 95
Duration : 156
Popularity : 36,846
Check ASO Keywords of VILPE®
2. VILPE®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VILPE® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VILPE® in the recent period. As of 2021-03-03, among the VILPE®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.59%, Carousel category's proportion is 5.41%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, VILPE®'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.42%,
Instagram's proportion is 46.84%,
Messenger's proportion is 2.74%,
's proportion is ,
's proportion is .
In the date of 2021-03-03, VILPE®‘s network with the most ads is Facebook and its proportion is 48.65%.
3. Top 3 Ad Creative Analysis of VILPE®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VILPE®. We can see some advertising trends.
Top 1 Ad Creative of VILPE®
Ad Details ：
Headline ：Välj Vilpe, vi kan ventilation
Text ：Skadade huskonstruktioner, mögel och dålig luft går att förebygga med rätt ventilationssystem. Med hjälp av VILPES ventilationslösningar kan du säkerställa god inomhusluft och se till att byggkonstruktionerna luftas så att de hålls friska.
Top 2 Ad Creative of VILPE®
Ad Details ：
Headline ：Välj Vilpe, vi kan ventilation
Text ：Skadade huskonstruktioner, mögel och dålig luft går att förebygga med rätt ventilationssystem. Med hjälp av VILPES ventilationslösningar kan du säkerställa god inomhusluft och se till att byggkonstruktionerna luftas så att de hålls friska.
Top 3 Ad Creative of VILPE®
Ad Details ：
Headline ：Hitta rätt ventilationslösning
Text ：Fortfarande osäker på vilken ventilationslösning du ska satsa på? VILPE har jobbat för friskare byggnadsstrukturer och inneluft i över 45 år, så du kan lita på att vi kan vår sak. Hör av dig så hittar vi rätt ventilationslösning för dig!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 155 | 155 | 137 |
| Popularity | 960 | 959 | 922 |
| Dimensions | 600 x 595 | 600 x 595 | 504 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for VILPE® in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free VILPE®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VILPE®, you can click the app name below to view related reports, or you can find more info in ASOTools.