DANA Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DANA’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DANA.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DANA

App Name : DANA

Logo

DANA-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : ESPAY DEBIT INDONESIA KOE, PT

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,开箱模拟器 for 皇室战争,GulogGratis: Køb & sælg,MySQL QueryDB Client,appsGratis,地铁跑酷 - 官方中文版,MakeupPlus

Total creative ads during the time period : 1,019

Duration : 667

Popularity : 100,994

2. DANA’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DANA in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DANA in the recent period. As of 2020-09-06, among the DANA‘s ad creative, the Html category’s proportion is 5.56%, Video category’s proportion is 11.11%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 5.56%, Carousel category’s proportion is 77.78%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, DANA’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 71.39%,

Instagram’s proportion is 12.19%,

Messenger’s proportion is 12.19%,

Google Ads(Admob)’s proportion is 4.23%,

’s proportion is .

In the date of 2020-09-06, DANA‘s network with the most ads is Facebook and its proportion is 83.33%.

3. Top 3 Ad Creative Analysis of DANA

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DANA. We can see some advertising trends.

Top 1 Ad Creative of DANA

Ad Details :

Headline :Top Up & Beli Item di DANA

Text :‎DANA is Indonesia’s digital wallet (e-Wallet) that works like magic! DANA enables you to easily do all sorts of cashless and card-less transaction from buying mobile recharge credits / data package, payments at various DANA merchants, to bill payments (electricity, water, BPJS, insurance, and i...

Top 2 Ad Creative of DANA

Ad Details :

Headline :Lebih Hemat di DANA

Text :‎DANA is Indonesia’s digital wallet (e-Wallet) that works like magic! DANA enables you to easily do all sorts of cashless and card-less transaction from buying mobile recharge credits / data package, payments at various DANA merchants, to bill payments (electricity, water, BPJS, insurance, and i...

Top 3 Ad Creative of DANA

Ad Details :

Headline :Lebih Hemat di DANA

Text :‎DANA is Indonesia’s digital wallet (e-Wallet) that works like magic! DANA enables you to easily do all sorts of cashless and card-less transaction from buying mobile recharge credits / data package, payments at various DANA merchants, to bill payments (electricity, water, BPJS, insurance, and i...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 179 178 178
Popularity 991 990 990
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Messenger Messenger
Related Ads 1 1 1
Countries Indonesia Indonesia Indonesia
Language English English English

Through the above analysis, we can see that the most effective channel for DANA in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free DANA’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DANA, you can click the app name below to view related reports.