Daraz Online Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daraz Online Shopping App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daraz Online Shopping App.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daraz Online Shopping App
App Name : Daraz Online Shopping App
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Daraz Mobile
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Total creative ads during the time period : 2,844,446
Duration : 1,963
Popularity : 57,529,275
2. Daraz Online Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Daraz Online Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daraz Online Shopping App in the recent period. As of 2020-09-07, among the Daraz Online Shopping App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 7.41%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.7%, Carousel category’s proportion is 88.89%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Daraz Online Shopping App’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 100.0%,
YouTube’s proportion is 0.0%,
Facebook’s proportion is 0.0%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Daraz Online Shopping App‘s network with the most ads is Facebook and its proportion is 51.85%.
3. Top 3 Ad Creative Analysis of Daraz Online Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daraz Online Shopping App. We can see some advertising trends.
Top 1 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：B.A Creation
Text ：
Top 2 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：B.A Creation
Text ：
Top 3 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：Samsung
Text ：Get amazing discounts on Daraz pre-payment purchase! Avail up to BDT 2,000 cashback on selected Galaxy smartphone purchases. Learn more: https://www.daraz.com.bd/shop/samsungbangladesh/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 620 | 620 | 17 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 680 x 850 | 680 x 850 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Pakistan | Pakistan | Bangladesh |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Daraz Online Shopping App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Daraz Online Shopping App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daraz Online Shopping App, you can click the app name below to view related reports.