Daraz Online Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daraz Online Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daraz Online Shopping App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daraz Online Shopping App
App Name : Daraz Online Shopping App
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Daraz DMCC
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,OLX Classifieds,MakeupPlus - Virtual Makeup,Instagram,Un día más culto,开箱模拟器 for 皇室战争,appsGratis
Total creative ads during the time period : 10,000
Duration : 2,119
Popularity : 39,156,013
Check ASO Keywords of Daraz Online Shopping App
2. Daraz Online Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Daraz Online Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daraz Online Shopping App in the recent period. As of 2021-03-15, among the Daraz Online Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.01%, Carousel category's proportion is 2.09%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Daraz Online Shopping App's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.25%,
Instagram's proportion is 27.18%,
Audience Network's proportion is 23.06%,
Messenger's proportion is 21.51%,
's proportion is .
In the date of 2021-03-15, Daraz Online Shopping App‘s network with the most ads is Instagram and its proportion is 27.86%.
3. Top 3 Ad Creative Analysis of Daraz Online Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daraz Online Shopping App. We can see some advertising trends.
Top 1 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：Buy Durex, Get a free game, Play Safe.
Text ：Play safe with Ludo, UNO, and more! Get free board games with a Durex purchase on Daraz now! Break the rules, not the condoms! #PlaySafe #Durex #BreakBoundariesNotCondoms
Top 2 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：Get your V day bundle now!
Text ：This February, go invisible and feel the love. #Durex #HappyValentinesDay #PlaySafe #DurexInvisible We ensure your pleasure is private! Get Durex at your doorstep! *v/s base range formulation
Top 3 Ad Creative of Daraz Online Shopping App
Ad Details ：
Headline ：Durex Play 2 In 1 Soothing Aleo Gel 200 Ml Lube, In Color: Multicolour
Text ：Get exclusive discounts on Daraz to #playsafe as long as you can. Select express delivery to get it delivered within 24 hours ;)
#Durex #PrivatePackaging
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 14 | 393 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 960 | 682 x 854 | 480 x 600 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 1 |
| Countries | United States | Pakistan | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Daraz Online Shopping App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Daraz Online Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daraz Online Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.