Dating.com: Meet New People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dating.com: Meet New People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dating.com: Meet New People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dating.com: Meet New People
App Name : Dating.com: Meet New People
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Dmm Solutions Inc.
Publisher : Stamp Buffet by PhotoUp,SoundTube Free Music Player,Chinese Chess / Co Tuong,Graffiti Creator - Spray Paint and Art Maker,FahFahs Stamp by PhotoUp,Explorer for Picasa,相册伞-密码锁住隐私相片&视频的文件加密管家,加密相册-加密保护隐私照片视频账号日记通讯录&密码锁住文件,Photo Lab: Picture Editor App,Endless Ducker
Total creative ads during the time period : 10,000
Duration : 1,753
Popularity : 192,164
Check ASO Keywords of Dating.com: Meet New People
2. Dating.com: Meet New People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dating.com: Meet New People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dating.com: Meet New People in the recent period. As of 2021-03-15, among the Dating.com: Meet New People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.09%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.89%, Carousel category's proportion is 7.02%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dating.com: Meet New People's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.17%,
Messenger's proportion is 25.09%,
Instagram's proportion is 24.93%,
Audience Network's proportion is 24.81%,
's proportion is .
In the date of 2021-03-15, Dating.com: Meet New People‘s network with the most ads is Instagram and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of Dating.com: Meet New People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dating.com: Meet New People. We can see some advertising trends.
Top 1 Ad Creative of Dating.com: Meet New People
Ad Details ：
Headline ：Download our app.
Text ：Plenty of single beautiful women are ready to chat with your in our app! Install today for free.
Top 2 Ad Creative of Dating.com: Meet New People
Ad Details ：
Headline ：
Text ：Try the Dating.com app and experience a higher class of online dating. ❤
Top 3 Ad Creative of Dating.com: Meet New People
Ad Details ：
Headline ：
Text ：Try the Dating.com app and experience a higher class of online dating. ❤
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 335 | 203 | 203 |
| Popularity | 990 | 914 | 913 |
| Dimensions | 240 x 426 | 240 x 426 | |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,Canada,Malaysia,Australia,United States | France,Australia,Croatia,Malaysia,Brazil,Thailand,Philippines,Canada,Indonesia,Puerto Rico,Poland,Hong Kong,Macau,Japan,Norway,Qatar,Egypt,Saudi Arabia,Panama,Greece | Indonesia,Poland,Egypt,Thailand,Lithuania,Finland,Belgium,Costa Rica,Hungary,Singapore,France,United States,Canada,Korea,Dominican,Philippines,Turkey,Hong Kong,Argentina,Norway |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dating.com: Meet New People in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dating.com: Meet New People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dating.com: Meet New People, you can click the app name below to view related reports, or you can find more info in ASOTools.