Dating.com: meet new people Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dating.com: meet new people’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dating.com: meet new people.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dating.com: meet new people

App Name : Dating.com: meet new people

Logo

Dating.com: meet new people-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Dating.com Group Limited

Publisher : Treehouse Table,Vegan Recipes Free,UC Mini- Best Tube Mate Fast Video Downloader,True Mobile Caller ID Locator Call Blocker,USA Weather forecast,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,Palco MP3,Video Collage Maker

Total creative ads during the time period : 4,791

Duration : 1,565

Popularity : 601,822

2. Dating.com: meet new people’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dating.com: meet new people in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dating.com: meet new people in the recent period. As of 2020-09-07, among the Dating.com: meet new people‘s ad creative, the Html category’s proportion is 33.33%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Dating.com: meet new people’s the proportion of networks impressions are placed like this:

IronSource’s proportion is 99.83%,

Google Ads(Admob)’s proportion is 0.17%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Dating.com: meet new people‘s network with the most ads is IronSource and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of Dating.com: meet new people

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dating.com: meet new people. We can see some advertising trends.

Top 1 Ad Creative of Dating.com: meet new people

Ad Details :

Headline :See their full profiles!

Text :Are you looking for the ultimate online dating experience? Get much more than a simple matchmaking service with #1 dating and chat app - Dating.com! You can watch streams, chat, date and get closer to millions of single women and men from around the world! With the Dating.com streaming, dating and c...

Top 2 Ad Creative of Dating.com: meet new people

Ad Details :

Headline :Start chatting now!

Text :Hey! Are you there? New singles joined the app. Check their profiles right now! ❤

Top 3 Ad Creative of Dating.com: meet new people

Ad Details :

Headline :Start chatting now!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 292 299 323
Popularity 999 999 999
Dimensions 1080 x 1080 852 x 1280
Creative Type Image Video Video
Network Facebook Facebook Facebook
Related Ads 1 5 1
Countries Honduras,United States,France,Lithuania,Malaysia,Belgium,Singapore,Thailand Slovak,Denmark,Poland,Vietnam,United Arab Emirates,Canada,Mexico,Portugal,Sweden,United Kingdom,Philippines,Spain,Australia,Singapore,Hong Kong,Italy,Malaysia,New Zealand,Romania,Puerto Rico Belgium,Thailand,Malta,Malaysia,Lithuania,Singapore,France,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Dating.com: meet new people in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Dating.com: meet new people’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dating.com: meet new people, you can click the app name below to view related reports.