Aosom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Aosom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Aosom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Aosom
App Name : Aosom
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Aosom LLC
Publisher : Facebook,Instagram,Wordosaur Top Rated Word Game,Gas Station: Car Parking Sim,Tooth Fairy Princess Adventure,星星连萌官方正版-开心小游戏联盟,学说话的大猫-熊猫教宝宝学说话
Total creative ads during the time period : 397
Duration : 375
Popularity : 37,351
Check ASO Keywords of Aosom
2. Aosom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Aosom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Aosom in the recent period. As of 2021-03-16, among the Aosom‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Aosom's the proportion of networks impressions are placed like this:
Instagram's proportion is 38.87%,
Messenger's proportion is 38.87%,
Google Ads(Admob)'s proportion is 18.72%,
Facebook's proportion is 3.53%,
's proportion is .
In the date of 2021-03-16, Aosom‘s network with the most ads is Google Ads(Admob) and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Aosom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Aosom. We can see some advertising trends.
Top 1 Ad Creative of Aosom
Ad Details ：
Headline ：Donna Casino' Cm 7X5X24
Text ：{{product.custom_label_3}}
Top 2 Ad Creative of Aosom
Ad Details ：
Headline ：OutSunny Gardening Kneeler Seat Bench Kneel Folding Ergonomic Versatile Garden Tool
Text ：It's that time of year AGAIN!
Take advantage of HALLOWEEN SALE! Get your home #Halloween ready 👀
🙋♀️Save $20 for EVERY $120 spent on ALL items NOW 🙋♂️!
Top 3 Ad Creative of Aosom
Ad Details ：
Headline ：OutSunny Gardening Kneeler Seat Bench Kneel Folding Ergonomic Versatile Garden Tool
Text ：It's that time of year AGAIN!
Take advantage of HALLOWEEN SALE! Get your home #Halloween ready 👀
🙋♀️Save $20 for EVERY $120 spent on ALL items NOW 🙋♂️!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 140 | 140 |
| Popularity | 999 | 928 | 928 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark,Russia,Chile,Spain,Taiwan,Mexico,Romania,United States,Germany,Canada,Brazil,Ireland,Italy,France,Austria,Turkey,Belgium,United Kingdom,Australia | United States,Australia,United Kingdom,Canada | Canada,United Kingdom,Australia,United States |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for Aosom in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Aosom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Aosom, you can click the app name below to view related reports, or you can find more info in ASOTools.