Illinois Lottery Official App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Illinois Lottery Official App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Illinois Lottery Official App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Illinois Lottery Official App
App Name : Illinois Lottery Official App
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Camelot Illinois LLC
Publisher : Instagram,Facebook,Furious Car Driving 2020,CamStream - Live Camera Streaming
Total creative ads during the time period : 969
Duration : 712
Popularity : 85,825
Check ASO Keywords of Illinois Lottery Official App
2. Illinois Lottery Official App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Illinois Lottery Official App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Illinois Lottery Official App in the recent period. As of 2021-03-15, among the Illinois Lottery Official App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.07%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.34%, Carousel category's proportion is 2.59%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Illinois Lottery Official App's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.04%,
Facebook's proportion is 26.99%,
Audience Network's proportion is 26.99%,
Messenger's proportion is 18.98%,
's proportion is .
In the date of 2021-03-15, Illinois Lottery Official App‘s network with the most ads is Facebook and its proportion is 25.86%.
3. Top 3 Ad Creative Analysis of Illinois Lottery Official App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Illinois Lottery Official App. We can see some advertising trends.
Top 1 Ad Creative of Illinois Lottery Official App
Ad Details ：
Headline ：Play with Purpose
Text ：Be a part of something bigger
Top 2 Ad Creative of Illinois Lottery Official App
Ad Details ：
Headline ：Play with Purpose
Text ：Be a part of something bigger
Top 3 Ad Creative of Illinois Lottery Official App
Ad Details ：
Headline ：Illinois Lottery | Play Today!
Text ：Don’t miss your chance to play Illinois Lottery. Play today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 79 |
| Popularity | 500 | 494 | 491 |
| Dimensions | 400 x 400 | 400 x 400 | 1200 x 675 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States,Australia,United Kingdom,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Illinois Lottery Official App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Illinois Lottery Official App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Illinois Lottery Official App, you can click the app name below to view related reports, or you can find more info in ASOTools.