Dominoes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dominoes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dominoes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dominoes
App Name : Dominoes
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : NewPubCo
Publisher : Instagram,Facebook,Ludo gameworld,Millionaire Australia 2020,Black Spades with Jokers and Prizes,Hearts by NeuralPlay
Total creative ads during the time period : 1,108
Duration : 460
Popularity : 91,507
Check ASO Keywords of Dominoes
2. Dominoes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dominoes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dominoes in the recent period. As of 2021-03-16, among the Dominoes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dominoes's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Dominoes‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dominoes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dominoes. We can see some advertising trends.
Top 1 Ad Creative of Dominoes
Ad Details ：
Headline ：Divirta-se agora!
Text ：Divirta-se com um dos jogos mais tradicionais das praças. Jogue agora Dominó!
Top 2 Ad Creative of Dominoes
Ad Details ：
Headline ：#1 board game in the world
Text ：Play with your family this amazing Dominoes game for free. Download now.
Top 3 Ad Creative of Dominoes
Ad Details ：
Headline ：Play now for free🚀
Text ：#1 Board game in the USA!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 189 | 338 | 129 |
| Popularity | 977 | 835 | 759 |
| Dimensions | 340 x 426 | 512 x 250 | 340 x 426 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 24 | 6 | 18 |
| Countries | Portugal,Brazil,Angola,United States,Mexico,Tunisia,Morocco,Maldives,Guatemala,Sri Lanka,Russia,Australia,Canada,United Kingdom,Kenya,Algeria,The United States Virgin Islands,Macau,Oman,Macedonia | Australia,Canada,United States,United Kingdom | Japan,Romania,East Timor,Slovenia,Isle Of Man,Guinea Bissau,Suriname,Norway,Montserrat,Papua New Guinea,Saint Martin,Malta,Germany,Sint Maarten,Israel,Bonaire, Sint Eustatius and Saba,Belize,Ethiopia,Korea |
| Language | Portuguese | English | English |
Through the above analysis, we can see that the most effective channel for Dominoes in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dominoes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dominoes, you can click the app name below to view related reports, or you can find more info in ASOTools.