Dominoes Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dominoes’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dominoes.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dominoes

App Name : Dominoes



OS : Android

Network : Google Ads(Admob),Facebook,AppLovin

Developer : Loop Games

Publisher : LG Smart Truco,Scopa L,Free Buenos New Chess,DOMINO,Ludo gameworld,Pyramid Solitaire,Hearts - Card Game

Total creative ads during the time period : 577

Duration : 654

Popularity : 117,590

2. Dominoes’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dominoes in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dominoes in the recent period. As of 2020-09-07, among the Dominoes‘s ad creative, the Html category’s proportion is 17.65%, Video category’s proportion is 70.59%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.76%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Dominoes’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 47.97%,

Audience Network’s proportion is 27.38%,

Google Ads(Admob)’s proportion is 24.65%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Dominoes‘s network with the most ads is Facebook and its proportion is 47.06%.

3. Top 3 Ad Creative Analysis of Dominoes

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dominoes. We can see some advertising trends.

Top 1 Ad Creative of Dominoes

Ad Details :

Headline :存在する最高のボードゲームを再発見してください。

Text :

Top 2 Ad Creative of Dominoes

Ad Details :

Headline :Лучшие по рейтингу домино

Text :Играть в домино сейчас 0+

Top 3 Ad Creative of Dominoes

Ad Details :

Headline :Znovu objevte jednu z nejlepších deskových her, která existuje.

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 401 266 348
Popularity 999 999 999
Dimensions 720 x 720 406 x 720 720 x 1078
Creative Type Video Video Video
Network Facebook Google Ads(Admob) Facebook
Related Ads 1 1 1
Countries Mexico,Portugal,Czech,United Kingdom,Greece Russia Australia,Peru,Brazil,Russia,United Kingdom,Dominican,Japan,Canada,Chile
Language Japanese Russian NA

Through the above analysis, we can see that the most effective channel for Dominoes in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Dominoes’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dominoes, you can click the app name below to view related reports.