Hot Slide Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hot Slide's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hot Slide.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hot Slide
App Name : Hot Slide
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Tapcheer
Publisher : Instagram,Facebook,Drift Mania Championship,停车大师3D 2 - 酷炫真实停车，极致驾驶体验,沙滩自行车越野竞赛 3D-极端特技驾驶 & Superbike 游戏,Crazy Horizontal bar
Total creative ads during the time period : 6,712
Duration : 1,012
Popularity : 630,083
Check ASO Keywords of Hot Slide
2. Hot Slide’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hot Slide in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hot Slide in the recent period. As of 2021-03-15, among the Hot Slide‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.41%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hot Slide's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.82%,
Instagram's proportion is 28.65%,
Messenger's proportion is 21.27%,
Audience Network's proportion is 21.26%,
's proportion is .
In the date of 2021-03-15, Hot Slide‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hot Slide
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hot Slide. We can see some advertising trends.
Top 1 Ad Creative of Hot Slide
Ad Details ：
Headline ：
Text ：Drift your way to the world league! Introducing new exciting racing game, where you can test your drifting skill against real people from around the world. Download for free and start drifting now! Collect and upgrade cars, take on solo and team challenges, win in one-on-one duels and get to the ...
Top 2 Ad Creative of Hot Slide
Ad Details ：
Headline ：
Text ：Drift your way to the world league! Introducing new exciting racing game, where you can test your drifting skill against real people from around the world. Download for free and start drifting now! Collect and upgrade cars, take on solo and team challenges, win in one-on-one duels and get to the ...
Top 3 Ad Creative of Hot Slide
Ad Details ：
Headline ：
Text ：Drift your way to the world league! Introducing new exciting racing game, where you can test your drifting skill against real people from around the world. Download for free and start drifting now! Collect and upgrade cars, take on solo and team challenges, win in one-on-one duels and get to the ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 198 | 203 | 198 |
| Popularity | 997 | 997 | 996 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Saint Barthélemy,Belgium,Bhutan,Belarus,South Africa,Kiribati,Svalbard and Jan Mayen Islands,Laos,Macedonia,Pitcairn Islands,Maldives,The British Virgin Islands,Kosovo,Azerbaijan,Estonia,Malaysia,Micronesia,Liechtenstein,Bangladesh | Greece,Belgium,East Timor,Tokelau,Malta,Mexico,Latvia,United Kingdom,Hungary,Moldavia,Korea,Taiwan,Japan,Chile,Ireland,Monaco,Qatar,San Marino,Russia | Saint Barthélemy,Belgium,Bhutan,Belarus,South Africa,Kiribati,Svalbard and Jan Mayen Islands,Laos,Macedonia,Pitcairn Islands,Maldives,The British Virgin Islands,Kosovo,Azerbaijan,Estonia,Malaysia,Micronesia,Liechtenstein,Bangladesh |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hot Slide in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hot Slide's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hot Slide, you can click the app name below to view related reports, or you can find more info in ASOTools.