Dayre Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dayre's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dayre.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dayre
App Name : Dayre
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Create Collective Singapore
Publisher : Facebook,Instagram
Total creative ads during the time period : 19
Duration : 398
Popularity : 2,975
Check ASO Keywords of Dayre
2. Dayre’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dayre in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dayre in the recent period. As of 2020-10-31, among the Dayre‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-31, Dayre's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-31, Dayre‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dayre
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dayre. We can see some advertising trends.
Top 1 Ad Creative of Dayre
Ad Details ：
Headline ：Women in the US: Why are we still fighting for reproductive rights?
Text ：Part 3 of our International Women's Day special: Lillian, 30, seeks to understand why access to reproductive healthcare remains a tricky subject for women in the US.
#DayreStories is updated every Thursday, so check back weekly for more real, inspiring, or moving stories from women of all walks of life. Better yet, download the Dayre app now at www.dayre.me/download. Join our community of 15,000 women and start sharing your very own stories.
Top 2 Ad Creative of Dayre
Ad Details ：
Headline ：Life on lockdown in my hometown Wuhan
Text ：We’re living in unprecedented and uncertain times. Working from home and social distancing have become the new normal. At the time this story is published, there have been 1,356,780 confirmed cases and 79,385 confirmed deaths of COVID-19 in 212 countries, according to the World Health Organization...
Top 3 Ad Creative of Dayre
Ad Details ：
Headline ：Women in India: Where do all the educated women go?
Text ：Part 2 of our International Women's Day special feature: Arundhati Ghosh, 47, shares with us her thoughts on women’s perceived place in society, and why it's important to fight for women's right to education.
Want more real, inspiring, or moving stories from women of all walks of life? Download Dayre now and start your free one-month trial.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 219 | 7 | 5 |
| Popularity | 998 | 64 | 61 |
| Dimensions | 1114 x 835 | 1114 x 835 | 1114 x 835 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore,Australia,Philippines | Philippines,Singapore | Philippines,Australia,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dayre in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dayre's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dayre, you can click the app name below to view related reports, or you can find more info in ASOTools.