Mint Velvet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mint Velvet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mint Velvet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mint Velvet
App Name : Mint Velvet
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Sabre Retail Fashion Limited
Publisher : Instagram,Facebook,Cat Adventure,정통3인고스톱 : 최신 업데이트 적용,Oggy and the Cockroaches - Spot The Differences,Multi Level 7 Car Parking Simulator,Rani Padmavati : Royal Queen Makeover
Total creative ads during the time period : 1,922
Duration : 720
Popularity : 125,874
Check ASO Keywords of Mint Velvet
2. Mint Velvet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mint Velvet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mint Velvet in the recent period. As of 2021-05-14, among the Mint Velvet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, Mint Velvet's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.1%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 25.0%,
Facebook's proportion is 24.9%,
's proportion is .
In the date of 2021-05-14, Mint Velvet‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mint Velvet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mint Velvet. We can see some advertising trends.
Top 1 Ad Creative of Mint Velvet
Ad Details ：
Headline ：Shop New Arrivals
Text ：All new for September... Transition through the season in style
Top 2 Ad Creative of Mint Velvet
Ad Details ：
Headline ：Shop New Arrivals
Text ：All new for September... Transition through the season in style
Top 3 Ad Creative of Mint Velvet
Ad Details ：
Headline ：Shop New Arrivals
Text ：All new for September... Transition through the season in style
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 260 | 260 | 260 |
| Popularity | 994 | 994 | 994 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 5 | 5 | 5 |
| Countries | Australia,Canada,United States,United Kingdom | United States,Canada,United Kingdom,Australia | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mint Velvet in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mint Velvet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mint Velvet, you can click the app name below to view related reports, or you can find more info in ASOTools.