DearMamma Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DearMamma's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DearMamma.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DearMamma
App Name : DearMamma
Logo：
OS : iOS
Network : Instagram
Developer : seracom GmbH
Publisher : Instagram
Total creative ads during the time period : 6
Duration : 272
Popularity : 1,936
Check ASO Keywords of DearMamma
2. DearMamma’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DearMamma in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DearMamma in the recent period. As of 2020-10-02, among the DearMamma‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-02, DearMamma's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-02, DearMamma‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of DearMamma
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DearMamma. We can see some advertising trends.
Top 1 Ad Creative of DearMamma
Ad Details ：
Headline ：DearMamma App - Breast Cancer Awareness
Text ：How do you remind yourself of your regular breast self-check? Notes on a mirror? A memo on your mobile phone? An entry in your agenda? Or are you already using our DearMamma app? In the end, everything that reminds you of the breast check is great. The main thing is that you do the check every month. Why? Because the chances to cure breast cancer are much higher if it is detected early enough. And regular breast self-checks help to detect possible problems in time. If you need tips on how to do the test correctly, our free DearMamma app will help you (you can also schedule a reminder in the app to remind you of the check on a regular basis). Download the app here: www.dearmamma.org/app
Top 2 Ad Creative of DearMamma
Ad Details ：
Headline ：DearMamma App - Breast Cancer Awareness
Text ：Breast-check reminder! When was the last time you self-checked your breasts? Quite a while ago? Struggling with remembering to do it on a regular basis? We know the problem ourselves. Thats why we developed a free app that helps you (and us too, btw) to remember to do a self-test every month. It might safe your life! Why are self-checks so important? Because most types of breast cancer could be cured if they were detected early enough. And the best way to become aware of possible problems is to do a self-test every month. How does the app work? Our free DearMamma app guides you through the check and allows you to set a reminder whenever it suits you best. The good thing? You can tick the self-check off your to-do list for the rest of the month. Download the app now: iTunes: http://bit.ly/DearMammaDownloadiTunes Google Play: http://bit.ly/DearMammaDownloadGooglePlay
Top 3 Ad Creative of DearMamma
Ad Details ：
Headline ：DearMamma App - Breast Cancer Awareness
Text ：Regular self-breast-checks can save lives. Why? Most types of breast cancer could be cured if they were detected early enough. And the best way to become aware of possible problems is to do a self-test every month. Remembering the self-check is easy with our free DearMamma app. It allows you to set a reminder whenever it suits you best and guides you through the check if you need instructions. Download the app now: iTunes: http://bit.ly/DearMammaDownloadiTunes Google Play: http://bit.ly/DearMammaDownloadGooglePlay
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 216 | 195 | 12 |
| Popularity | 876 | 817 | 77 |
| Dimensions | 640 x 387 | 640 x 478 | 640 x 360 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United States,Canada,Australia,United Kingdom | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DearMamma in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free DearMamma's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DearMamma, you can click the app name below to view related reports, or you can find more info in ASOTools.