Decathlon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Decathlon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Decathlon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Decathlon
App Name : Decathlon
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Decathlon International
Publisher : Instagram,Facebook,点泡泡 - Tap Tap Bubble,Weather Magic,Hearts Gold.
Total creative ads during the time period : 2,786
Duration : 705
Popularity : 257,445
Check ASO Keywords of Decathlon
2. Decathlon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Decathlon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Decathlon in the recent period. As of 2021-03-16, among the Decathlon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Decathlon's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.31%,
Instagram's proportion is 30.95%,
Messenger's proportion is 28.54%,
Audience Network's proportion is 0.2%,
's proportion is .
In the date of 2021-03-16, Decathlon‘s network with the most ads is Facebook and its proportion is 54.17%.
3. Top 3 Ad Creative Analysis of Decathlon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Decathlon. We can see some advertising trends.
Top 1 Ad Creative of Decathlon
Ad Details ：
Headline ：Faça o download da nossa App
Text ：Decathlon App
Top 2 Ad Creative of Decathlon
Ad Details ：
Headline ：Strój do judo J500
Text ：Rób zakupy tak, jak lubisz: ✔60 000 produktów online. Zamów na Decathlon.pl ✔Odbierz za godzinę w 1 z 60 sklepów.
Top 3 Ad Creative of Decathlon
Ad Details ：
Headline ：Strój do judo J500
Text ：Darmowy zwrot do 30 dni💙 Zamów online z bezpieczną przesyłką pod drzwi🎁 lub odbiorem w sklepie już za 1 godzinę⚡
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 242 | 143 | 143 |
| Popularity | 849 | 672 | 663 |
| Dimensions | 512 x 250 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 3 | 6 | 6 |
| Countries | United Kingdom,Canada,United States,Australia | Poland | Poland |
| Language | English | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Decathlon in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Decathlon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Decathlon, you can click the app name below to view related reports, or you can find more info in ASOTools.