ViettelPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ViettelPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ViettelPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ViettelPay
App Name : ViettelPay
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : VIETTEL DIGITAL SERVICES
Publisher : Instagram,Treehouse Table,AirBrush: Easy Photo Editor,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Universal Email App,Bible Study - Study The Bible By Topic,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 959
Duration : 1,047
Popularity : 146,395
Check ASO Keywords of ViettelPay
2. ViettelPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ViettelPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ViettelPay in the recent period. As of 2021-03-15, among the ViettelPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ViettelPay's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, ViettelPay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ViettelPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ViettelPay. We can see some advertising trends.
Top 1 Ad Creative of ViettelPay
Ad Details ：
Headline ：ĐĂNG KÝ VIETTELPAY CỰC KỲ ĐƠN GIẢN VỚI 4 BƯỚC
Text ：
Top 2 Ad Creative of ViettelPay
Ad Details ：
Headline ：7 ĐẶC QUYỀN MIỄN PHÍ KHI ĐĂNG KÝ VTP
Text ：
Top 3 Ad Creative of ViettelPay
Ad Details ：
Headline ：KHUYẾN MẠI 30% DATA TRÊN VIETTELPAY
Text ：ViettelPay - Ngân hàng số của người Việt được phát triển bởi Viettel Telecom. Dịch vụ đáp ứng mọi nhu cầu thanh toán, chuyển tiền trong cuộc sống. BẮT ĐẦU TỪ SỰ KHÁC BIỆT: THAO TÁC VÔ CÙNG ĐƠN GIẢN - Không cần có tài khoản ngân hàn...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 181 | 159 |
| Popularity | 987 | 987 | 971 |
| Dimensions | 1280 x 720 | 960 x 960 | 2048 x 1024 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for ViettelPay in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ViettelPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ViettelPay, you can click the app name below to view related reports, or you can find more info in ASOTools.