Deliveroo: Takeaway food Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Deliveroo: Takeaway food's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Deliveroo: Takeaway food.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Deliveroo: Takeaway food
App Name : Deliveroo: Takeaway food
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Deliveroo
Publisher : True Mobile Caller ID Locator & Call Blocker,Turbo VPN- Free VPN Proxy Server & Secure Service,Treehouse Table,Unicorn Live Wallpaper,Universal Email App,TalkU Free Calls +Free Texting +International Call,Korean Food Recipes - 10k Recipes,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 8,578
Duration : 1,769
Popularity : 224,754
Check ASO Keywords of Deliveroo: Takeaway food
2. Deliveroo: Takeaway food’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Deliveroo: Takeaway food in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Deliveroo: Takeaway food in the recent period. As of 2021-03-16, among the Deliveroo: Takeaway food‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Deliveroo: Takeaway food's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 96.07%,
Facebook's proportion is 0.98%,
Audience Network's proportion is 0.98%,
Instagram's proportion is 0.98%,
Messenger's proportion is 0.98%.
In the date of 2021-03-16, Deliveroo: Takeaway food‘s network with the most ads is Google Ads(Admob) and its proportion is 46.67%.
3. Top 3 Ad Creative Analysis of Deliveroo: Takeaway food
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Deliveroo: Takeaway food. We can see some advertising trends.
Top 1 Ad Creative of Deliveroo: Takeaway food
Ad Details ：
Headline ：Deliveroo: Restaurant Delivery
Text ：Order from the best restaurants in the business – from local hotspots to national favourites – and get the food you love delivered fast, right to your door. Choose from hundreds of fine restaurants around the neighbourhood, including Busaba Eathai, Carluccio's, Gourmet Burger Kitchen, MEATliquor...
Top 2 Ad Creative of Deliveroo: Takeaway food
Ad Details ：
Headline ：Discover New Deliveroo Offers
Text ：New Offers Updated - Order Now
Top 3 Ad Creative of Deliveroo: Takeaway food
Ad Details ：
Headline ：Deliveroo: Restaurant Delivery
Text ：Order from the best restaurants in the business – from local hotspots to national favourites – and get the food you love delivered fast, right to your door. Choose from hundreds of fine restaurants around the neighbourhood, including Busaba Eathai, Carluccio's, Gourmet Burger Kitchen, MEATliquor...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 249 | 363 | 131 |
| Popularity | 999 | 971 | 924 |
| Dimensions | 1080 x 1920 | 1280 x 720 | 337 x 600 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 3 | 1 |
| Countries | United Kingdom,Indonesia | Canada,United States,Australia,United Kingdom | Indonesia,Switzerland,Hong Kong,Australia,Taiwan,United Kingdom,Singapore,China,United States,Mongolia,Philippines,Malaysia,Canada,Korea,Vietnam |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Deliveroo: Takeaway food in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Deliveroo: Takeaway food's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Deliveroo: Takeaway food, you can click the app name below to view related reports, or you can find more info in ASOTools.